Marketing

Excite Audiences by Finding the Visual Angle of Your Brand
Take It From The Pros

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
5 Essential Tips on How to Get the Most Out of Conferences
Conferences

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
Jake Gibson
Why Your Content Isn't Going Viral (Infographic)
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Kristin Piombino
The 3 Words Your Customers Love Most
Sales

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Gregory Ciotti
Old School Marketing Platforms That Still Resonate in Our Digital World
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Rohan Ayyar
How Startups Can Capitalize on Global Sports Events Like the World Cup
Sports-Related Businesses

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.
Adiat Disu
Body-Language Tricks to Make Anyone Instantly Like You
Networking

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.
 5 Strategies for Driving Sales With Thought Leadership
Thought Leadership

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
Anthony Kennada
YouTube Really Is the New Silver Screen
YouTube

YouTube Really Is the New Silver Screen

Ron Howard's studio recently announced it will develop and fund 14 short films from YouTube stars, while James Patterson's young-adult series 'Maximum Ride' will be turned into a YouTube series instead of a movie.
Laura Entis
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
Winning Strategies

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
Liz Staplefoote
3 Strategies for Raising Your Prices
Pricing

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
Grant Cardone
4 Ways Technology Can Help  'Clone' Your Best Salespeople
Sales Employees

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
Leslie Stretch
To Grab Today's Customers, It's Time to Go Native (Advertising)
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Zach Cutler
How to Shift the Culture of Your Sales Process
Sales Strategies

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Lewis Howes
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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