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Marketing

Social Media Marketing

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Social Media Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Black Friday

Want a Black Friday Deal? Show Up Naked.

Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
Sales Strategies

7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect

Nobody wants to hear how great you are and your product is, they want to know you understand their problem and if you can help solve it.
Customer Service

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
Personal Branding

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Presentations

Are You Brave Enough to Be Vulnerable?

Professionals are nervous to reveal their struggles at their place of work for fear it will open them up to judgment or criticism. But when making presentations, these types of stories can make all th...
TV shows

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Facebook Advertising

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Relationships

Don't Let Time Be a Deal Killer. Network Effectively.

Figure out how to collaborate to score referrals, make the right connections and close sales.
Online Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Thought Leadership

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Hashtags

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Online Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.