Marketing

The First Step to a Great Personal Brand? A Distinct Look.
Personal Branding

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
Jim Joseph
How to Avoid Copyright Trouble When Using Online Images (Infographic)
Copyrights

How to Avoid Copyright Trouble When Using Online Images (Infographic)

This infographic explains how to stay on the right side of the law, as well as tips for creating original images.
Kristin Piombino
Community building

Social Media Where Global Strangers Become Your Neighbor

When building a social media presence for your company, relationships and trust are key.
Sandi Krakowski
3 Design Tips for Creating Signs That Attract Customers
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell
Connecting Brands With Cheap, Fresh and Creative Talent
100 Brilliant Companies

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Grant Davis
This Crucial Market Research  Can Help Your Company Shine
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Perry Evans
Show Off Your Business Skills in Online Videos. (Really It's OK.)
Video Marketing

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
John Knight
Wait 'Til You See the Picture Instagram Just Banned for Nudity
Social Media

Wait 'Til You See the Picture Instagram Just Banned for Nudity

In an Internet swarming with nudity, who would've guessed that a rough-hewn sketch of a topless woman could get you banned from Instagram?
Geoff Weiss
Gmail Hacks to Score Your Business Extra Productivity
Email

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Brad Hines
Just How Long Has 'Selfie' Been Around, Anyway?
Culture

Just How Long Has 'Selfie' Been Around, Anyway?

The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
Nina Zipkin
17 Content Pieces You Can Create Without Writing a Single Word
Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Eric Siu
Why the Deal Between Publicis and Facebook Is a Very Big One
Facebook Advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Laura Entis
Practical Tips for Hiring an SEO Consultant
SEO

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
Jason Fell
A Scientific Take on Viral Marketing
Viral Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
Gregory Ciotti
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.