Marketing

My Company Has a Jersey Accent: Branding With a Distinctive Voice
Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Michele Serro
 Another Hashtag Hijack: NYPD's Twitter Campaign Backfires
Twitter

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Wendy Frink
The 3 C's of Content Marketing
Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
How to Stand Out in a Crowded Marketplace
Branding

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Entrepreneur Staff
Pitching Practice: A PR-Checklist for Early-Stage Startups
Publicity

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Peter Kazanjy
How These 10 Marketing Campaigns Became Viral Hits
Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Jason Ankeny
The Science Behind Crafting Contagious Content
Viral Marketing

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Jason Ankeny
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?
Pinterest

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Adam Toren
Can Twitter Be Used to Predict Crime?
Twitter

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Wendy Frink
Boost Reader Engagement With 9 Easy Subheading Tricks
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Brett Relander
An Entrepreneur's Social-Media Plan for Success
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Lisa Danielpour
What Types of Photos Should You Share on LinkedIn?
Linkedin

What Types of Photos Should You Share on LinkedIn?

Looking to bolster your LinkedIn profile? You can now add photos from your phone.
Wendy Frink
5 Content Pieces You Can Create in 5 Minutes Or Less
Blog

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Eric Siu
Why Your Brand Should Be Posting on Facebook on Fridays
Social Media

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Wendy Frink
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.