Marketing

Sales

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
Blogging

The 3 Elements of an Irresistible Blog, Regardless of Your Budget

People ignore sales pitches but love stories. Happily, it costs little to tell potential customers the story of you, your business and what you offer.
Take It From The Pros

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Toys; Games

Hello Kitty Bombshell: Kitty Is Not a Cat

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Messaging

Facebook Says People Respond 20 Percent Faster Using Messenger App

The social network tries again to sell us on using its standalone messaging app.
Getting Publicity

Advice From 14 Experts for Getting Online Traction for Your Startup

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Take It From The Pros

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Influencers

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
Viral Marketing

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
Ecommerce

This New Tool Could Help Businesses Drive More Sales Through Instagram

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
Online Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Networking

4 Simple Steps to Plan a Successful Tweetup

For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
Public Relations

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
SEO Tips

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
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