Marketing

Mobile Marketing

12 Simple Strategies for Building Your Mobile-Marketing List

The list of people willing to receive your marketing messages is a fundamental business asset that you can grow with steady effort.
Social Media Marketing

Are You Catfishing Your Customers?

Don't break the hearts of your clients by pretending to offer something better than what you really have.
Social Media Marketing

5 Guidelines for Social-Media Posts That Hit the Mark

The is no formula for posts that go viral but you can resonate with your audience consistently.
Websites

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Take It From The Pros

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
Twitter

Chill, People. Why You Shouldn't Hate Twitter For Adding Favorites to Timelines.

Oh, no! Favorites now appear in your Timeline like retweets. Here's why it doesn't matter.
Corporate Social Responsibility

Do Good Business by Doing Good

Corporate social-responsibility programs have become more commonplace in today's corporate world. Here's why some executives are pursuing them.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Customer Loyalty

'Tis the Season? Starbucks' Pumpkin Spice Latte Arrives Early This Year.

The fan favorite will be available at the end of August for some dedicated customers.
Increasing Conversions

189 Words That Get Your Customer's Attention Every Time

Bottom line: Using these words can help you convert readers into paying customers.
Copyrights

Protect Your Original Work From Copycats With Copyrights

Copyrighting your content is as commonsense as locking your car.
Building a Website

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
Public Speaking

4 Musts to Prepare for a Comfortable On-Camera Interview

You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.
Customer Engagement

Write Headlines That Make Your Customers Take Notice

Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
Marketing Strategies

One Place Entrepreneurs Should Be Allocating Their Marketing Budget But Aren't

For a number of reasons, founders and executives should be putting more of their marketing dollars in this underserved area.
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