Marketing

Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long
The Ethics Coach on Handling Social Media Attacks
Ethics

The Ethics Coach on Handling Social Media Attacks

How do you respond when an employee lashes out on Twitter?
Gael O'Brien
8 Writing Strategies for People Who Say They Can't Write
Writing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Catherine Clifford
Here's What Happens When Facebook Advertising Fails
Facebook Marketing

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Twitter

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
Ann Tran
A Simple Trick for Finding Top-Notch Writers to Create Your Content
Content Marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Joe Pulizzi
How Men and Women Use Mobile and Social Media Differently (Infographic)
Battle of the sexes

How Men and Women Use Mobile and Social Media Differently (Infographic)

While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
Kristin Piombino
How Often Should I Update My Website?
Coaches Corner

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
Mikal E. Belicove
3 Social Media Marketing Plans for Every Startup Budget
Social Media Marketing

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
Adam Toren
WATCH: Dads Get Their Own #WorldsToughestJob Video
Video Marketing

WATCH: Dads Get Their Own #WorldsToughestJob Video

You've probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
Wendy Frink
Overcome Short Attention Spans with 'Micro-Content'
Content Marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Jon Salm
Why Facebook Might Love Your Mother More Than You Do
Facebook

Why Facebook Might Love Your Mother More Than You Do

Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother's Day campaign ready.
Wendy Frink
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Social Media

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
Jason Fell
TV Interview Tips From a Former Presidential Campaign Spokeswoman
Public Speaking

TV Interview Tips From a Former Presidential Campaign Spokeswoman

Television interviews are a high-stakes game that can pay major dividends. With these strategies, you'll be able to enhance your ability to get your message across.
Dorie Clark
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.