Marketing

Artfully Managing the Work of Your Creative Team -- But From a Distance
Creativity

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
James De Julio
What Kind of Trees Are the Customers You're Serving?
Customer Service

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
Renée Warren
How to Recover From Any Google Penalty
SEO Tips

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
Felix Tarcomnicu
How the Library of Congress Images Can Add Pop to Your Fourth of July Posts
Content Marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
Nate Birt
The 6 PR Tips Every Startup Should Employ
Public Relations

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Shana Starr
Marketing to Millennials? Make It Personal and Customized.
Millennials

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
Debra Kaye
This Office Has a Secret Entrance
Trep Talk

This Office Has a Secret Entrance

Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
Tanya Benedicto Klich
When Designing a Logo, First Comes Personality, Then Color
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Jason Fell
How to Build Your Brand By Giving It Away
Take It From The Pros

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Crystal Washington
5 Ways to Make Pinterest Work for Your Brand
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Carm Lyman
Public Speaking Secrets From the Top Stars of TED
Public Speaking

Public Speaking Secrets From the Top Stars of TED

In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Lewis Howes
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Eric Siu
7 Clues So Millennials Will Spread Your Marketing Like Wildfire
Millennials

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
Dave Hawley
6 Ways to Harness the Power of Review Sites
Online Reviews

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
Paula Andruss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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