Marketing

4 Ways to Maximize the Reach of Your Published Content
Content Strategy

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it's a major undertaking for small businesses. Here are a few tips to make it easier.
Jayson DeMers
How to Get on 'Shark Tank' and Win
Shark Tank

How to Get on 'Shark Tank' and Win

Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.
Kate Taylor
Twitter Basics From a Marketer With More Than 200K Followers
Twitter

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.
Alice Martin
3 Questions, 1 Answer -- How to Grow Sales Through Social Media
Social Media Marketing

3 Questions, 1 Answer -- How to Grow Sales Through Social Media

Social media is a boon for engaging new customers and keeping current ones happy, but only after a company has considered three fundamental questions.
John Huehn
Get More Attention For your Business
60 Second Solutions

Get More Attention For your Business

Understand what only you can offer to get attention from clients.
Entrepreneur Staff
Why You Should Create Long-Form Content (And How to Do It)
Web Content

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
Emma Siemasko
This Is the Biggest SEO Trend for 2014
SEO

This Is the Biggest SEO Trend for 2014

Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.
Jason Fell
Strategic Networking and How to Make the Most of Your Evenings
Networking

Strategic Networking and How to Make the Most of Your Evenings

Here's how to turn the experience into worthwhile (and enjoyable) time spent.
Chris Herbert and Christian Smith
The Very First PR Step a Startup Needs to Take
Ask the Expert

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Taryn Langer
4 Video Tools for Startups With Little Cash
Videos

4 Video Tools for Startups With Little Cash

Companies big and small are embracing video, as it provides an additional revenue stream, works with mobile and is a great storytelling tool. But it can be pricey. For startups looking to get in on the video rage, here is how to do it on a budget.
Bryan Lovgren
For the Best Content Marketing, Be the Master of Your Craft
Content Marketing

For the Best Content Marketing, Be the Master of Your Craft

If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
Jim Joseph
Is PPC or SEO Better for Driving Traffic to Your Website?
Online Marketing

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Jason Fell
Should You Join LinkedIn's Expanded Influencer Platform?
Marketing

Should You Join LinkedIn's Expanded Influencer Platform?

Under most circumstance, you would never work for free. So why is being an Influencer so important?
Steve Tobak
3 Tips for Digital Marketing on a Budget
Online Marketing

3 Tips for Digital Marketing on a Budget

Want to expand your digital reach without breaking the bank? Here are three tips.
Georgia Travers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.