Marketing

Staging the Anti-Conference That Will Pull in Young Entrepreneurs
Conferences

Staging the Anti-Conference That Will Pull in Young Entrepreneurs

A confab that drew lots of youthful women in business provides lessons on how to tailor your event to attract millennials.
Rebekah Epstein
3 Ways to Join the Knowledge-Based Economy
Social Media

3 Ways to Join the Knowledge-Based Economy

Do you silently concur with this statement "I don't know what to say on Twitter; I have nothing interesting to share"? Want to up your game?
Eugene Borukhovich
9 Major Networking No-No's
Networking

9 Major Networking No-No's

Networking can open doors to new partnerships, clients and vendors. But if done incorrectly, it can turn people off. Avoid these nine mishaps.
Maren Hogan
101 Different Types of Web Content For Building Your Site
Web Content

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search
SEO Tips

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
Jason Fell
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing Strategies

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Tanya Benedicto Klich
How to Correct 3 Major Social-Media Blunders
Social Media

How to Correct 3 Major Social-Media Blunders

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.
Ann Tran
Are Mobile Ads Good for Your Business? (Infographic)
Mobile Advertising

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Suhail Doshi
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Advertising

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Kevin Bobowski
It's Official: You Can Now Mute Loud Mouths on Twitter
Twitter

It's Official: You Can Now Mute Loud Mouths on Twitter

Can't quite pull the trigger on unfollowing someone? Baby steps.
Wendy Frink
5 Ways to Get People to Remember You (And Your Company)
Personal Branding

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Dorie Clark
SEO for Business Explained: A Conversation With Rand Fishkin
SEO

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Jason Fell
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Tanya Benedicto Klich
May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)
Linkedin

May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)

Still unsure on how to get LinkedIn to work for you? Follow this infographic to give you 'a new hope' in finding a job.
Wendy Frink
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.