Marketing

Startups

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Take It From The Pros

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
worth-knowing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
Press Coverage

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
National Small Business Week

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Word of Mouth

The Best Type of Social Network Is a Phone Call Away

As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Take It From The Pros

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Take It From The Pros

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Local Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Customer Service

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Social Media

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
SEO

Google's HTTPS Search Algorithm Update, Keeping User Data Safe

Google is starting to factor HTTPS into its search results.
Public Relations

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
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