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Marketing

Online Advertising

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.
Public Speaking

The Deadliest Presentation Mistakes Anyone Can Avoid

It's fairly inevitable: At some point in your career, you're likely to be asked to make a presentation. Here's how not to mess it up.
Selling Online

7 Tips to Improve Your Site's Conversion Rate -- Fast

If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
Social Media

The Case Against Sharing Your Epic Vacation Photos on Social Media

In a nutshell: You run the risk of alienating people.
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Branding

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Writing

3 Ways to Carve Content From Writer's Block

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
Sales Strategies

7 Psychological Strategies for Mastering Sales Negotiations

Wage a war against defeatist thoughts. View a potential customer as a partner rather than an opponent.
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Viral Videos

'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet

The Meghan Trainor pro-booty anthem has gone to the dark side, with a new music video that's 'all about that base - no rebels.'
Email Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
Client Relationship Management

'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money

Clients who don't value your time keep you from those who do. There are polite ways to set them straight.
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.