Marketing

How to Make Predictive Analytics Work for Your Business
Big Data

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
Mikal E. Belicove
Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.
National Small Business Week

Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.

Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.
Kim Lachance Shandrow
10 Public Speaking Habits to Avoid at All Costs
Public Speaking

10 Public Speaking Habits to Avoid at All Costs

What you can do to steer clear of these public-speaking no-nos.
5 Tips on Developing a Successful Inbound-Marketing Strategy
Marketing Edge

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Shawn Cadeau
4 Tips for Getting More Company Mentions on Social Media
How To

4 Tips for Getting More Company Mentions on Social Media

A deep analysis of how, when and where people mention brands and companies reveals openings for getting noticed.
Clément Delangue
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Take It From The Pros

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Jason Fell
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach
Marketing Strategies

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here's how you can introduce strategy into your marketing that will create incredible appeal.
Neil Patel
The Secret to Recovering From a Negative Customer Review
Marketing Edge

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
Firas Kittaneh
Viral App 'Yo' Hires Its Hacker
Inspiring Your Team

Viral App 'Yo' Hires Its Hacker

The founder of the ultra popular messaging app says it was ‘lucky' the hack came at an early stage and the company is now working with the developer who hacked it.
Catherine Clifford
The 3 Critical Elements to Selling Online Like a Pro
Sales Strategies

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
Jason Fell
The 4 Types of Competitors That Brands Must Battle
Marketing Strategies

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don't have any competitors to worry about, they're likely only thinking of direct competitors. There are other kinds.
10 Tips for Mastering Facebook
Facebook Marketing

10 Tips for Mastering Facebook

Get the most out of your time and money on the social network with these important pieces of advice.
Jason Fell
See The Hidden Meanings Inside 17 Tech Company Logos
Take It From The Pros

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Naming Your Business? Read this First.
60 Second Solutions

Naming Your Business? Read this First.

Don't worry about being hip. Worry about being memorable.
Linda Lacina
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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