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Marketing

Branding

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Writing

3 Ways to Carve Content From Writer's Block

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
Sales Strategies

7 Psychological Strategies for Mastering Sales Negotiations

Wage a war against defeatist thoughts. View a potential customer as a partner rather than an opponent.
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Viral Videos

'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet

The Meghan Trainor pro-booty anthem has gone to the dark side, with a new music video that's 'all about that base - no rebels.'
Email Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
Client Relationship Management

'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money

Clients who don't value your time keep you from those who do. There are polite ways to set them straight.
Advertising

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Apps

Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.

The online dating service is planning to roll out a premium version of its app.