Marketing

Marketing Ideas

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Infographics

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Take It From The Pros

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Customer Service

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.
Customer Engagement

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Networking

Power Networking in 3 Steps

Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.
Data Visualization

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Viral Marketing

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
Linkedin

LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling

The professional-networking giant just rolled out its overhauled standalone 'social sales' offering, which it's couching as a kinder, gentler approach to sales.
Content Marketing

The 7 Content Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content marketing trends to make waves. Get a head start by implementing these strategies now.
Facebook

Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life

The addictive social network suffered an outage today, but lucky for social-media addicts the world over, the horror is already over.
Content Marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
National Small Business Week

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
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