Marketing

The Hidden Content Gem Marketers Aren't Utilizing
Content Marketing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Eric Siu
Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public
Inspiring Your Team

Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
Laura Entis
How to Build the Next Amazon Brand
Branding

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Eric Schiffer
How to Use the Psychology of Color to Increase Website Conversions
Color

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
How to Fix These 3 Bad Marketing Habits
Marketing Mistakes

How to Fix These 3 Bad Marketing Habits

With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Danny Wong
Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.
Search Engine Optimization

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Jonathan Long
Giving Advertisers a Way to Bypass Facebook Click Fraud
Facebook Advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Ted Dhanik
How to Build a Brand That Attracts Die-Hard Followers
Branding

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Luke Summerfield
Now You Can Send Private Vine Videos to Friends, Others
Vine

Now You Can Send Private Vine Videos to Friends, Others

A new feature allows you to direct-message your six-second videos to others, including those who aren't on Vine.
Wendy Frink
Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service
Sales

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
Jason Fell
Twitter Adds Multiple Photo Option, But Do Brands Care?
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Wendy Frink
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Storytelling

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Ann Handley
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
How You Can Sell Like a Pro and Close More Deals
Closing Sales

How You Can Sell Like a Pro and Close More Deals

Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.