Marketing

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter
Social Media

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Wendy Frink
Do You Really Need to Be an Extrovert to Be a Super Salesperson?
Sales

Do You Really Need to Be an Extrovert to Be a Super Salesperson?

Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
Jason Fell
This Is How a Brand Loses Its Luster
Marketing

This Is How a Brand Loses Its Luster

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Dan S. Kennedy
19 Steps to a Successful Direct Mail Campaign Timeline
Marketing

19 Steps to a Successful Direct Mail Campaign Timeline

Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Craig Simpson
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.
Content Marketing

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
Eric Siu
Don't Wait for Perfection: Why You Need to Start Selling Immediately
Sales

Don't Wait for Perfection: Why You Need to Start Selling Immediately

Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
Jason Fell
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
Customer Engagement

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Jonathan Long
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious
Facebook Advertising

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
Post Smarter: The Best Times to Use Social Platforms (Infographic)
Social Media

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.
Dane Atkinson
Ditch the Spam: Creating an 'Ethical' SEO Strategy
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
David Mercer
These Are the Most Engaging Brands on Twitter (Infographic)
Twitter

These Are the Most Engaging Brands on Twitter (Infographic)

The brands with the most followers aren't necessarily the ones with the most engaged followers.
Kristin Piombino
The Esquire Guy on Handling a PR Crisis With Style
PR

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.
Ross McCammon
SXSW Stats That Might Surprise You (Infographic)
SXSW

SXSW Stats That Might Surprise You (Infographic)

New numbers give insight into everything from the best times to tweet to how to get the most guests for your after-parties.
Linda Lacina
The 4 Elements of a Legacy Brand
Branding

The 4 Elements of a Legacy Brand

Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Jeff Boss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.