Marketing

The Rule of 5 for Bloggers
Blogging

The Rule of 5 for Bloggers

Paradoxically, nothing boosts the creative process like routine.
William Ballard
Leveraging Big Data to Boost Click-Through Rates
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Katherine Duncan
Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic
Facebook

Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic

Disgruntled Facebook users vented and poked fun at the outage on Twitter, with the 'Facebookisdown' hashtag receiving 49,000 mentions during the 30-minute period.
Mobile Marketing

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Rahul Varshneya
6 Tricks to Get More Eyeballs on Your Videos
Video Marketing

6 Tricks to Get More Eyeballs on Your Videos

Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.
Bryan Lovgren
Facebook Isn't the End All, Be All for Social Marketing
Ask the Expert

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Jon Elvekrog
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Content Marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Eric Siu
Finding Customers Fast and the 80/20 Rule of Sales
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Jason Fell
8 Tips for Marketing Success on a Self-Funded Budget
Marketing Edge

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Rohan Ayyar
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
Brett Relander
The Quality of Your Life Depends on Who's In Your 'Room'
Networking

The Quality of Your Life Depends on Who's In Your 'Room'

Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?
Ivan Misner
5 Secrets to Creating an Impactful Brand
Take It From The Pros

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Melanie Spring
21 Ways to Make Your Boring Trade Blog Interesting
Blogging Tips

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
Neil Patel
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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