Marketing

Get Comfortable With Big Data in 3 Steps
Big Data

Get Comfortable With Big Data in 3 Steps

Many small-business owners are feeling intimidated about the big-data wave, it doesn't have to be scary.
Debra Kaye
Hello, 'Waffogato': Has the Cronut-Creator Gone Too Far for PR?
Marketing

Hello, 'Waffogato': Has the Cronut-Creator Gone Too Far for PR?

Pastry chef Dominique Ansel may have turned out one too many buzz-friendly mashups to be taken seriously.
Kate Taylor
Mark Zuckerberg Gets Waxed (Don't Worry. It's Not What You Think.)
Facebook

Mark Zuckerberg Gets Waxed (Don't Worry. It's Not What You Think.)

A wax statue of the tech tycoon is available for selfies at Madame Tussauds in San Francisco.
Wendy Frink
Leading Logos for Brand Inspiration: A Look at Emerging Images
Logos

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Pay-Per-Click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Jonathan Long
Personal Branding

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Andrea Huspeni
Confessions of a Facebook Marketing Addict
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
Kevin Allen
Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It
Research

Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It

Researchers at MIT have created a popularity prediction algorithm for photos. Unsurprisingly, bikini photos attract more eyeballs than those featuring plungers.
Laura Entis
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Kevin Bobowski
3 Reasons Your Website Will Never Be Finished
Websites

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Josh Steimle
Creating Shareable Visuals is Easy With These 7 Online Design Tools
Image

Creating Shareable Visuals is Easy With These 7 Online Design Tools

We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
It's All About #LameOfficeHolidays
Social Media

It's All About #LameOfficeHolidays

People are taking to Twitter with their own holidays.
Wendy Frink
Avoid These Social Media Dead Zones
Social Media

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
Dane Atkinson
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.