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Marketing

Marketing Mistakes

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
Finding Customers

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
Generation Z

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
Marketing

What You Must Look for When Hiring Your First Head of Marketing

When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
Infographics

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Holiday Marketing

Smaller Online Retailers Seem Immune to the Holiday Frenzy

Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
Ecommerce

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
Personal Branding

5 Google Results That Can Destroy Your Career

What people find when they Google your name can quickly derail your professional efforts.
Online Business

5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers

Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Gifs

Here are 5 Ways GIFs Can Amplify Your Content

While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
Social Media Marketing

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.