Marketing

4 Unconventional Ways to Turn Customers Into Brand Advocates
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Firas Kittaneh
Name That Company to Dazzling Success
Branding

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Brad Hines
Love It or Hate It, Facebook Is So Hot Right Now
Facebook

Love It or Hate It, Facebook Is So Hot Right Now

Facebook appears to be unstoppable as it releases its first-quarter earnings.
Wendy Frink
Expert Explains What Makes the Best Logos So Good
Logos

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Richard Feloni
My Company Has a Jersey Accent: Branding With a Distinctive Voice
Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Michele Serro
 Another Hashtag Hijack: NYPD's Twitter Campaign Backfires
Twitter

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Wendy Frink
The 3 C's of Content Marketing
Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
Pitching Practice: A PR-Checklist for Early-Stage Startups
Publicity

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Peter Kazanjy
How to Stand Out in a Crowded Marketplace
Branding

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Entrepreneur Staff
How These 10 Marketing Campaigns Became Viral Hits
Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Jason Ankeny
The Science Behind Crafting Contagious Content
Viral Marketing

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Jason Ankeny
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?
Pinterest

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Adam Toren
Can Twitter Be Used to Predict Crime?
Twitter

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Wendy Frink
Boost Reader Engagement With 9 Easy Subheading Tricks
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Brett Relander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.