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Marketing

Video Advertising

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Website Traffic

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Recruiting

5 Reasons Why Your Social-Recruiting Strategy Isn't Working

Despite the pervasiveness of social media, the majority of recruiters see their social recruiting skills as 'proficient or less.' Here is how to fix that.
Email

It's All About Nuance. How to Convey and Discern Email Tone.

Emotional cues are hard to express via digital communication. What's a modern-day communicator to do?
Brand Reputation

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.
Content Marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
Blogging Tips

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Interviews

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
Public Relations

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Customer Feedback

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Halloween

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.
Coaches Corner

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.