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Marketing

Business Travel

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Coaches Corner

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
Publicity Stunts

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Facebook Advertising

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Email Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Trade Shows

6 Tips for Making the Most Out of Trade Shows and Conferences

Here's what you need to know to make the best of attending industry events.
Mobile Marketing

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Sales Strategies

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
Local SEO

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
Storytelling

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
Customer Loyalty

The One Trick Brands Use to Engage With Business Travelers

When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special?
Events

How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Marketing Strategies

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
Email Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.