Marketing

Why Brands Need to Shut Their Mouths and Open Their Ears
Communication Strategies

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Maxine Bédat and Soraya Darabi
Why Your Facebook Page Is Becoming Less Relevant
Facebook

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.
Wendy Frink
Tumblr Gets a Security Upgrade
Security

Tumblr Gets a Security Upgrade

The blogging platform added two-factor authentication to protect users from hack attacks
Nina Zipkin
Two Essential Direct Mail Reports That Will Save You Thousands
Marketing

Two Essential Direct Mail Reports That Will Save You Thousands

Using these two reports will help you get the most deductions from your list broker.
Craig Simpson
Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.
Twitter

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Jaia Thomas
Improve Your SEO by Improving Your Links
Building a Website

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Jon Rognerud
The 5 Brilliant Strategies You Can Learn From Top Content Marketers
Content Marketing

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Eric Siu
Most Essential Social Media Tools
Social Media

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Scott Levy
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
Branding 2014

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding
Branding 2014

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
17 Logos We Love
Branding 2014

17 Logos We Love

Brand identity in its purest form.
The Top Brands in Food Service, Hotels, Retail and More
Branding 2014

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.
The 120 Most Trusted Brands
Branding 2014

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Your Sneak Peak at the Future of Infographic Marketing
Infographics

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.