Marketing

Report: Facebook Is About to Enter the E-Money Game
Facebook

Report: Facebook Is About to Enter the E-Money Game

The social giant is gearing up to give PayPal a run for their money.
Wendy Frink
What I Learned About PR From Working With Steve Jobs
Books

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Fred Cook
A Guide to the Best Times to Post on Social Media (Infographic)
Make More Happen

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
Kristin Piombino
Sales Leads

Turn Your Website Into a Lead-Generating Machine

Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
Jonathan Long
When It Comes to Branding, It's All About Color (Infographic)
Make More Happen

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
Make More Happen

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Jennifer Maloney
A Simple Tool That Could Sell Your Idea for You
Marketing

A Simple Tool That Could Sell Your Idea for You

There's no need to meet people in person for the hard sell. Let this tool do the work for you.
Stephen Key
How to Choose the Right Video Platform for Your Business (Infographic)
Video Tips

How to Choose the Right Video Platform for Your Business (Infographic)

Find out which video social platform is best for your business.
Wendy Frink
Brand During a Startup's Infancy for Maximum Impact
Make More Happen

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Stew Langille
How This Startup Is Disrupting Social E-Commerce
Ecommerce

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
Tanya Benedicto Klich
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
Facebook

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.
Jason Fell
Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks
YouTube

Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

MCNs have been called the movie studios of the future, but even Hollywood wants a slice of the YouTube pie.
Geoff Weiss
Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation
Fun

Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation

Who needs phones and emails when you can simply stick a couple of Post-Its on your window?
Wendy Frink
5 Reasons Every Business Should be on Snapchat
Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
Joacim Jeppesen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.