Marketing

SEO for Business Explained: A Conversation With Rand Fishkin
SEO

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Jason Fell
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Tanya Benedicto Klich
May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)
Linkedin

May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)

Still unsure on how to get LinkedIn to work for you? Follow this infographic to give you 'a new hope' in finding a job.
Wendy Frink
Lessons in Leveraging Vine From 5 Successful Brands
Vine

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
This Big Mistake Can Hurt Your Site's Search Rankings
SEO Tips

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Jason Fell
With Social Media, Fakes Are a Real Problem for Your Business
Social Media Marketing

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
Courtney Spritzer and Stephanie Abrams Cartin
Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Email Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Dave Lavinsky
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Email Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Zach Bulygo
Pinterest 101: Marketing Tips From Whole Foods
Pinterest

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
Jason Fell
The New Approach to Get Customers Banging on Your Door
Online Marketing

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Marc Wayshak
The 5 Habits for Social-Media Success
Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Ann Tran
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss
In Content Marketing, Your Brand Needs to Take the Back Seat
Take It From The Pros

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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