Marketing

Branding

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Content Marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Gardening

Vertical Gardens Exist. You're Welcome.

Living walls are sprucing up retail spaces.
Personal Branding

6 Things You Forget About When Building a Personal Brand

While you might understand the basics of personal branding, there are a few things you're forgetting to include.
Personal Branding

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
Content Marketing

4 Tips for Great Content Marketing

Here are some pointers on how marketers can get the most out of their content.
Content Marketing

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Marketing

13 Value-Packed Marketing Podcasts for Entrepreneurs

Maximize your commute and absorb lessons from experts on shows as short as five minutes.
Email Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
Blogging Tips

Have Several Niche Markets? Choose the Right Blog Strategy.

You can go all-out generic with your blog strategy, or you can go all out niche market.
Schedules

The Key Components of a Content Manager's Editorial Calendar

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.
Tools

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
Marketing

Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online

Paid search, email nuturing and content marketing can deliver results.
Ask Entrepreneur

5 Steps to Getting (and Keeping) Employees Engaged at Work

Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.
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