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Marketing

Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Twitter

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Social Media Metrics

5 Things to Look for in Social-Media Analytics

Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Content Marketing

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Facebook

Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
Writing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
Mark Zuckerberg

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin

He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
Sales Strategies

3 Ways to Beat Referral Fatigue in Sales

While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
Customers

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Microsoft

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
Branding

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Viral Videos

Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'

'Late night shopping may never be the same again,' the homeware retailer warns.
Content Marketing

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself—well, there's only so much to go around.