Marketing

This Startup Just Landed Guy Kawasaki as Its Chief Evangelist
Guy Kawasaki

This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.
Donna Moritz
New Business? Here Are 5 Tips on How to Craft a Great Brand.
Ask the Expert

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Joanna Lord
WATCH: Kids See a Walkman for Maybe the First Time Ever
Viral Videos

WATCH: Kids See a Walkman for Maybe the First Time Ever

The iPhone generation tries to figure out how a Walkman works in this viral video.
Wendy Frink
WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement
Viral Videos

WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement

This flight attendant could probably double as a standup comedian, with her spiced-up safety announcement garnering over 1.5 million views on YouTube.
Kate Taylor
Twitter

Twitter Geeks Out on Data, Acquires Gnip

Twitter has snagged six-year-old social data startup Gnip for an undisclosed amount.
Wendy Frink
Getting Publicity When You Aren't the Next Billion-Dollar Company
Publicity

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
Rebekah Iliff
5 Rules of Native Advertising Every Content Strategist Should Know
Content Strategy

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Jon Salm
 How Rewards Are Running Loyalty Programs Into the Ground
Reward Programs

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Pete Maulik
Report: Facebook Is About to Enter the E-Money Game
Facebook

Report: Facebook Is About to Enter the E-Money Game

The social giant is gearing up to give PayPal a run for their money.
Wendy Frink
What I Learned About PR From Working With Steve Jobs
Books

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Fred Cook
A Guide to the Best Times to Post on Social Media (Infographic)
Social Media

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
Kristin Piombino
Sales Leads

Turn Your Website Into a Lead-Generating Machine

Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
Jonathan Long
When It Comes to Branding, It's All About Color (Infographic)
Color

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
Public Relations

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Jennifer Maloney
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.