Marketing

How to Choose the Right Video Platform for Your Business (Infographic)
Video Tips

How to Choose the Right Video Platform for Your Business (Infographic)

Find out which video social platform is best for your business.
Wendy Frink
Brand During a Startup's Infancy for Maximum Impact
Branding

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Stew Langille
How This Startup Is Disrupting Social E-Commerce
Ecommerce

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
Tanya Benedicto Klich
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
Facebook

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.
Jason Fell
Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks
YouTube

Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

MCNs have been called the movie studios of the future, but even Hollywood wants a slice of the YouTube pie.
Geoff Weiss
Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation
Fun

Fun Times: Workers in Neighboring Office Buildings Had an Amazing Post-It Note Conversation

Who needs phones and emails when you can simply stick a couple of Post-Its on your window?
Wendy Frink
5 Reasons Every Business Should be on Snapchat
Snapchat

5 Reasons Every Business Should be on Snapchat

The disappearing-message platform gives you a chance to connect with customers more casually.
Joacim Jeppesen
How to Craft the Perfect Social Post [Infographic]
Social Media

How to Craft the Perfect Social Post [Infographic]

Stumped on how get the most out of your posts? Check out this handy infographic for what types of posts work best, and at what time.
Wendy Frink
Create a Powerful Brand by Answering Two Questions
Branding

Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.
Doug and Polly White
6 Ways to Grow Your Business Through LinkedIn
The Grind

6 Ways to Grow Your Business Through LinkedIn

While troves of people scour LinkedIn hoping to land their ideal job or find the perfect connection, businesses can use the mega-platform to grow their business.
Aj Agrawal
Do Your Marketing Messages Target the Right Personas?
Marketing Strategies

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Brett Relander
Content Marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Jim Joseph
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Ask the Expert

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Joanna Lord
7 Tips for Creating Awesome Infographics
Infographics

7 Tips for Creating Awesome Infographics

Not all infographics are created equal. Here's how to make yours stand out from the pack.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.