Marketing

Pricing

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
Sales Employees

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
Online Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Sales Strategies

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Yelp

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
Web Content

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Space Travel

Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'

The pioneering astronaut thinks that going to the moon again isn't a good use of our resources. Instead, he's got his eye on Mars.
Take It From The Pros

How to Handle Social-Media Criticism

Sitting at a computer screen, people often get 'keyboard courage,' freely criticizing others without considering ramifications. When this happens to you, here is how to handle it.
Customer Service

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
Sales Calls

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client's point of view. Here's how.
Content Marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Music

Taylor Swift Has High Hopes for the Future of Taylor Swift-Like Music

In an op-ed for The Wall Street Journal, the singer-songwriter proclaims: 'The music industry isn't dying…it's just coming alive.'
Social Media Marketing

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
Marketing

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
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