Marketing

National Small Business Week

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Creativity

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
Customer Service

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
SEO Tips

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
Content Marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyrig...
Public Relations

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips...
Millennials

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
Trep Talk

This Office Has a Secret Entrance

Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Take It From The Pros

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Project Grow

Public Speaking Secrets From the Top Stars of TED

In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Millennials

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
Online Reviews

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
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