Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Peter Gasca
Have We Met Before? Getting to Know Your Online Customers.
Online Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Kevin Lindsay
6 Tips for Expanding Your Personal Brand on LinkedIn
Take It From The Pros

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
5 Ways to Tame Your Busy Schedule and Network Like a Pro
Networking

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you're too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Lewis Howes
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Crisis Management

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Patrick Proctor
 Useful and Easy Gets More People Sharing Your Content
Marketing

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Clément Delangue
Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings
Privacy Concerns

Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings

Rather than assuming that new users wish to share their feeds with the entire Internet, Facebook will now implement default sharing among 'Friends.'
Geoff Weiss
Productivity Apps

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
Ann Handley
Inspiring Your Team

6 Things I Wish Someone Had Told Me Before I Built a Marketing Department

Save yourself time and stress. Read this before jumping head-first into building a marketing team.
Chloe Gray
Getting to a Yes With Sales Scripting in 7 Easy Steps
Sales Scripts

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Matthew Pollard
A Great Company-Wide Social-Media Policy Starts at the Top
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Mel Carson
Ask the Expert

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Taryn Langer
Google Overtakes Apple as World's Most Valuable Brand
Take It From The Pros

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Geoff Weiss
The First Step to a Great Personal Brand? A Distinct Look.
Take It From The Pros

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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