Marketing

Social Media

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Jayson DeMers
Safe Use of Social Media in Regulated Fields? It's a Real Option.
Customer Engagement

Safe Use of Social Media in Regulated Fields? It's a Real Option.

Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
John Rampton
9 Online Ad Campaign Stats You Must Track
Online Advertising

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Richard Stokes
How 122-Year-Old General Electric Is Killing It on Social Media
Social Media

How 122-Year-Old General Electric Is Killing It on Social Media

You don't have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
Wendy Frink
Putting Together Your Social Media Team
Team-Building

Putting Together Your Social Media Team

When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
Scott Levy
How to Position a Brand for Breakthrough Success
Branding

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Gary Smith
3 Memorable Ways to Launch a Product to Wow Customers
Marketing Strategy

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Gabrey Means & Cassie Hughes
Unintended Consequences: How Consumer Misuse Can Boost Sales
Customer Engagement

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Kalle Lyytinen and Michael Fisher
Why Winging Social Media Won't Cut It Anymore
Social Media Marketing

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Camie Rodan
How to Build a Killer Facebook Page for Your Retail Company
Websites

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
Ann Handley
Social Media

Twitter's Redesign Makes Photos the Focal Point

Twitter is rolling out revamped profile layouts with broadened images and new features, like the automatic enlargement of top-performing content.
Geoff Weiss
The Hidden Content Gem Marketers Aren't Utilizing
Content Marketing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Eric Siu
Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public
Inspiring Your Team

Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
Laura Entis
How to Build the Next Amazon Brand
Branding

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Eric Schiffer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.