Marketing

SXSW 2014

Too Much Swag! SXSW Freebies Delaying Air Travel

Screening bags packed with festival freebies is slowing down departing flights from the Austin festival.
Linda Lacina
6 Ways to Analyze Your Creative Ideas
Creativity

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Alicia Lawrence
How to Break Through the Online Noise and Get Customers
The Grind

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
David Chait
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Live Your Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Melanie Spring
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product
Rebranding

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
Laura Entis
How to Take Consumers From 'What's That?' to 'I'll Try It'
Marketing

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Sean Olson
Most Content Marketing Fails, So Keep These 3 Tactics in Mind
Content Marketing

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Why You Need to Become a Better Storyteller
Marketing

Why You Need to Become a Better Storyteller

Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.
Jacqueline Whitmore
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
Disney

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Adam Toren
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Online Advertising

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Richard Stokes
Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs
Marketing

Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Catherine Clifford
Twitter Data Shows That December Makes Us Sad and Summer Makes Us Late for Work
Twitter

Twitter Data Shows That December Makes Us Sad and Summer Makes Us Late for Work

The social media company tracked tweets from 2013 to find out when we're most likely to tweet about being happy, sad, hungover and late to work.
Laura Entis
Content Marketing Isn't Just for the Big Brands
Content Marketing

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
Jim Joseph
Tracking Your Direct Mail Campaigns
Marketing

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.