Marketing

Marketing Strategies

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Mobile Marketing

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Social Media

ScotusBlog Trolls the Dumb, Angry People Who Yell at It by Mistake

We collect the 10 most sarcastic, funny and bewildered reactions the independent news agency had when it was trolled by mistake following the Supreme Court ruling yesterday.
Twitter

Would a 'Tweet Storm' Feature Kill Twitter?

Prominent venture capitalist Fred Wilson says the social network should develop a feature that easily allows users to string together longer arguments via a series of numbered tweets. But would elimin...
Apps

Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'

In this Google Hangout, Owens discusses his investment in a new app. Plus: Maltin, the app's creator, reveals how to lock in celebrity investors.
Facebook

Tell Us: Will Facebook's Unethical User Experiment Make You Quit?

Emotions are running high over an experiment where Facebook manipulated news feeds to see how users' emotional states would be affected.
Online Marketing

Be An Authority and Drive Sales With No BS Social-Media Marketing

The founder of two fast-growing supplement companies speaks about how his no-BS YouTube videos created a passionate following of customers.
Ethics

Facebook Basically Shrugs Off User Outrage Over 'Emotional' Experiment

The social network wanted to find out what influences our emotions. Unfortunately, everyone is angry now.
Customer Engagement

3 Social Media Rules Most Entrepreneurs Don't Follow

With a little effort, you can build a reputation through social media as someone who values customer service and works hard to answer consumer questions.
Email Marketing

If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

To keep your pitch out of the spam folder, get the email address of the person who can make use of what you are offering.
Content Strategy

Have Writer's Block? Here Are 5 Ways to Come Up With New Story Ideas.

When it comes to a content strategy, often founders are stumped on how not to retell the same old stories. Here we touch on five ideas to get your juices flowing.
Take It From The Pros

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
Crowdfunding

Here's Why YouTube Video Creators Are About to Make a Lot of Money

The video-sharing website is testing out a panoply of new features, including the ability for fans to 'tip' video creators directly through the site.
Big Data

When Setting Prices, Ignore Your Gut and Pay Attention to Big Data

Big Data analysis gives sales reps the information, in real time, to adjust prices as needed to make that sale, to that customer.
Inspiring Your Team

This Bar Wants You to Apply for a Job Via Snapchat

Forget LinkedIn -- this Dublin pub is requiring hopeful employees to apply through the ephemeral messaging service.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue