Marketing

Airlines

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Women Customers

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Advertising

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Connected Entrepreneur

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
Selling Online

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.
Social Media

Here's Why Your Envy-Inducing Facebook Feed Is All Just a Big Fat Lie (Video)

Our friends' lives can appear perfect as viewed through the garbling lens of social media. 'But are they really?' a new viral video asks.
Content Strategy

The 4 Questions You Must Answer When Launching a Content Project

Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
Marketing

Tips for Creating a Memorable Marketing Hook

You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
Mistakes

Correcting Leadership Communication Mishaps

Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
YouTube

4 Tips to Being Your Brand's Champion on TV and YouTube

You know what you are talking about, now here is some help saying it to the camera.
Mobile Marketing

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
Social Media

Is Your Social Media Content D.O.A.? Try This. (Infographic)

You put lots of time into crafting the perfect post, only for it to fall flat. Here's how to increase its shots at going viral.
Marketing Edge

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Social Media Marketing

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Social Media

What Jerry Seinfeld Thinks of Social Media

The comedian takes a stab at answering questions related to Facebook, Twitter and drones.
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