Marketing

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Nina Zipkin
Smartphone and Social Media Usage: Men vs. Women (Infographic)
Social Media

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Catherine Clifford
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Kevin Allen
What Gives Entrepreneurs a Content Marketing Edge?
Content Marketing

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni
The New Rules of Lead Generation Resemble the Old Rules, Somewhat
Lead Generation

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Martin Zwilling
Use These Twitter Guidelines to Avoid a PR Nightmare
Social Media

Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
Scott Levy
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter
Social Media

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Wendy Frink
Do You Really Need to Be an Extrovert to Be a Super Salesperson?
Sales

Do You Really Need to Be an Extrovert to Be a Super Salesperson?

Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
Jason Fell
This Is How a Brand Loses Its Luster
Marketing

This Is How a Brand Loses Its Luster

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Dan S. Kennedy
19 Steps to a Successful Direct Mail Campaign Timeline
Marketing

19 Steps to a Successful Direct Mail Campaign Timeline

Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Craig Simpson
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.
Content Marketing

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
Eric Siu
Don't Wait for Perfection: Why You Need to Start Selling Immediately
Sales

Don't Wait for Perfection: Why You Need to Start Selling Immediately

Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
Jason Fell
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
Customer Engagement

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.