Marketing

6 Key Shifts in Thinking About Social Media
Social Media

6 Key Shifts in Thinking About Social Media

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.
Donna Moritz
The Idiot's Guide to Making a Video for Your Business
Videos

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.
Mikal E. Belicove
Share What You Know and People Will Buy What You Sell
Boosting Sales

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Matt Hanses
The Savvy Business Owner's Guide to Honesty Via Social Media
Customer Feedback

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Karen Mishra
Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.
Recruiting

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
Allyson Willoughby
Identity Crisis -- Your Website Name Isn't Available
Take It From The Pros

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Mike Templeman
Look Here! How to Market When Everyone is Distracted
Marketing Strategies

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
Alex Friedman
This Strategy Is Critical for Great SEO
Link Building

This Strategy Is Critical for Great SEO

If you're disregarding this particular element of SEO then your site's ranking might be suffering in the search results.
Jason Fell
4 Ways to Maximize the Reach of Your Published Content
Content Strategy

4 Ways to Maximize the Reach of Your Published Content

Content creation and dissemination is essential for any successful content strategy, but it's a major undertaking for small businesses. Here are a few tips to make it easier.
Jayson DeMers
How to Get on 'Shark Tank' and Win
Shark Tank

How to Get on 'Shark Tank' and Win

Rugged Events snagged a cool $1.75 million investment from Mark Cuban. Here are co-founder Rob Dickens' top tips for other hopeful entrepreneurs.
Kate Taylor
Twitter Basics From a Marketer With More Than 200K Followers
Twitter

Twitter Basics From a Marketer With More Than 200K Followers

Here's how to get started on the microblogging platform and what you should and should not do.
Alice Martin
3 Questions, 1 Answer -- How to Grow Sales Through Social Media
Social Media Marketing

3 Questions, 1 Answer -- How to Grow Sales Through Social Media

Social media is a boon for engaging new customers and keeping current ones happy, but only after a company has considered three fundamental questions.
John Huehn
Get More Attention For your Business
Take It From The Pros

Get More Attention For your Business

Understand what only you can offer to get attention from clients.
Entrepreneur Staff
Why You Should Create Long-Form Content (And How to Do It)
Web Content

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
Emma Siemasko
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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