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Marketing

Apology

Bono Regrets Putting U2's New Album in Your iCloud Library

'Oops…I'm sorry about that,' he said in a video interview hosted on Facebook.
Branding

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Networking Events

Networking Just to Network Does Not Make Sense

Why do you show up for social events? Peer pressure? Because your boss or friend told you to?
Toys; Games

King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood

Gemmy Industries' chief executive explains how the company continues to crank out the cheesy magic year after year.
Social Media

Can You Be Too Old For Facebook? This 113-Year-Old Was, But That Didn't Stop Her.

The clever centenarian did what countless whippersnappers under 13 do to get on the popular social network: She lied. But you can't really blame her.
Customer Service

Selling in the New Luxury Market -- It's All About the Mustard

Customers have less time these days and so when they order a product or service they want to relish it.
Social Media

How to Create a Standout Social-Media Profile

Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Branding

Why Traditional Branding Is Useless for Service Providers

If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Online Reviews

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Online Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Communication Strategies

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online

As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Branding

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Logos

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.