Marketing

Post Smarter: The Best Times to Use Social Platforms (Infographic)
Social Media

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.
Dane Atkinson
Ditch the Spam: Creating an 'Ethical' SEO Strategy
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
David Mercer
These Are the Most Engaging Brands on Twitter (Infographic)
Twitter

These Are the Most Engaging Brands on Twitter (Infographic)

The brands with the most followers aren't necessarily the ones with the most engaged followers.
Kristin Piombino
The Esquire Guy on Handling a PR Crisis With Style
PR

The Esquire Guy on Handling a PR Crisis With Style

Effective damage control all comes down to the tone.
Ross McCammon
SXSW Stats That Might Surprise You (Infographic)
SXSW

SXSW Stats That Might Surprise You (Infographic)

New numbers give insight into everything from the best times to tweet to how to get the most guests for your after-parties.
Linda Lacina
The 4 Elements of a Legacy Brand
Branding

The 4 Elements of a Legacy Brand

Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Jeff Boss
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand
Social Media

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
Kristin Piombino
Headline, Meet Cover Photo: The True Secret to Creating Viral Content
Content Marketing

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
Colin Payne
The 5 Simple Website Add-Ons That Could Help Boost Revenue
Websites

The 5 Simple Website Add-Ons That Could Help Boost Revenue

With everyone having a website presence, it can be challenging to stand out from the crowd and generate a profit. Here are five add-ons that will help you do both.
Greg Doran
Lithium Scores Klout in All-Stock Deal
Klout

Lithium Scores Klout in All-Stock Deal

Lithium Technologies plans to combine the 100 million consumers on its platforms with the 500 million 'touched by Klout.'
Wendy Frink
Stop Talking About Yourself So Much on Social Media and Listen
Social Media Marketing

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
Stacey Alcorn
Wedding Checklist: DJ, Photographer...Social Media Manager?
Social Media

Wedding Checklist: DJ, Photographer...Social Media Manager?

W Hotels in New York is offering a $3,000 service to document your wedding on social media. #itwasinevitable
Wendy Frink
10 Best Apps for Business Travelers
Travel

10 Best Apps for Business Travelers

Get real work done on the go with these mobile apps.
Google Hangout: Secrets to Becoming a Sales Powerhouse
Sales

Google Hangout: Secrets to Becoming a Sales Powerhouse

Entrepreneur, sales expert and best-selling author Grant Cardone shares his insider tips for how you can stand out from the crowd and boost your revenues.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.