Marketing

3 Keys to Providing Great Customer Service
Customer Service

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
Melanie Perkins
Online Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Zach Cutler
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Take It From The Pros

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Alice Martin
5 Ways People Hurt Their Credibility Without Even Realizing It
Body Language

5 Ways People Hurt Their Credibility Without Even Realizing It

What messages are your body signals sending to others? Read this and find out.
Jenna Goudreau
Are You Trying Too Hard on Social Media? This Website Will Let You Know.
Social Media

Are You Trying Too Hard on Social Media? This Website Will Let You Know.

This algorithm will help determine if you are annoying your followers and friends online or they want to see more of you.
Kate Taylor
6 Reasons to Make Your Business Human on Social Media
Social Media Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Brett Relander
5 Elements of an Irresistible Call to Action
Marketing Strategies

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Craig Simpson
How to Get the Word Out About a Product Adored by Customers
Ask the Expert

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Taryn Langer
Branding With the Stars: Celebrity Tactics for Business Owners
Take It From The Pros

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
Leigh Held
5 Steps To Build Trust Using Content Marketing
Content Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
Daniel Newman
8 Ways to Optimize Your Video Content and Improve Your SEO
SEO Tips

8 Ways to Optimize Your Video Content and Improve Your SEO

If you're not using video content to promote your business, you're losing out. Read this to find out how to get a seat at the table.
Jon Rognerud
How to Maximize Your Reach on Twitter
60 Second Solutions

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Entrepreneur Staff
Lessons in Customer Service From the World's Most Beloved Companies
Customer Service

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
Gregory Ciotti
New Dating App Startup Aims to Be the 'Thinking Person's Tinder'
Apps

New Dating App Startup Aims to Be the 'Thinking Person's Tinder'

A seven-man UK startup is looking to change the face of online dating with Loveflutter, which prizes personality as well as looks.
Geoff Weiss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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