Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.
Email Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Dave Lavinsky
 4 Hacks You Should Know Before You Craft Your Next Email Subject Line
Email Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Zach Bulygo
Pinterest 101: Marketing Tips From Whole Foods
Pinterest

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
Jason Fell
The New Approach to Get Customers Banging on Your Door
Online Marketing

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
Marc Wayshak
The 5 Habits for Social-Media Success
Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Ann Tran
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss
In Content Marketing, Your Brand Needs to Take the Back Seat
Take It From The Pros

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Andrea Huspeni
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Take It From The Pros

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
15 Tips to Make Writing Less Hellish
Writing

15 Tips to Make Writing Less Hellish

Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Facebook

Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs

Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Nick Seguin
The Magic Formula for Viral Content
Content Strategy

The Magic Formula for Viral Content

Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.
Wendy Frink
Email Marketing

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

This tried-and-true promotional vehicle continues to be an important communications channel for scores of companies.
Brett Relander
NSA's Cryptic Tweet Was Actually a Recruiting Tool
Inspiring Your Team

NSA's Cryptic Tweet Was Actually a Recruiting Tool

The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
Nina Zipkin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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