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Marketing

Viral Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
Crowdfunding

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
push notifications

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Customer Complaints

Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm

First there was bendgate. Now brace yourself for hairgate, the latest online uproar.
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Web Design

How I Increased My Conversion Rate 135 Percent -- and You Can, Too

Want to increase conversions? You can. Here are some important tips.
Branding

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Technology

Jump-Start Technology Adoption Through These 3 Steps

Entrepreneurs need to make it easier for potential clients to experiment with products and innovations when considering their purchase.
Millennials

3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

The millennial generation is driving the biggest changes in how companies develop and market products and services.
Coaches Corner

Want to Avoid Embarrassing Social Media Mistakes? Don't Miss Our Live Hangout.

This live event will walk you through the common mistakes small business owners make.
Productivity

Unleash the Full Power of the Email Auto-Reply

Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Networking

A New Model for Results-Driven Networking

Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
Ready to Launch

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Online Marketing

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.
Email Marketing

This Is the Biggest Email Provider You've Never Heard Of

A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.