Marketing

Holiday Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
SEO

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
Ask Entrepreneur

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Holidays

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Big Data

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
Holiday Marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Social Media Marketing

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Social Media Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Black Friday

Want a Black Friday Deal? Show Up Naked.

Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
Ready for Anything

7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect

Nobody wants to hear how great you are and your product is, they want to know you understand their problem and if you can help solve it.
Customer Service

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
Personal Branding

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Presentations

Are You Brave Enough to Be Vulnerable?

Professionals are nervous to reveal their struggles at their place of work for fear it will open them up to judgment or criticism. But when making presentations, these types of stories can make all the difference.
TV shows

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
Facebook Advertising

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
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