Marketing

Start Preparing Your SEO for the 'Internet of Things'
Marketing

Start Preparing Your SEO for the 'Internet of Things'

Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.
Jayson DeMers
How a Rebrand Helped Spice Up This Cal-Mex Chain
Marketing

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Melanie Spring
Deciding How Much of Your Marketing Time Should Go to SEO
Marketing

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Jim Yu
Have a Blog? LinkedIn Wants Your Copy.
Marketing

Have a Blog? LinkedIn Wants Your Copy.

The professional social networking site has opened up its publishing platform to all users.
Jason Fell
9 Advanced Twitter Tips and Tricks
Social Media

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.
Scott Levy
Advertising Will Soon Reach a Digital Tipping Point
Marketing

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Steve Gahler
A Stellar Content Plan Can Lead to Business Success
Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Firas Kittaneh
Chipotle's New Series Feels Like House of Cards, But Without the Good Parts
Marketing

Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
Kate Taylor
How to Seamlessly Include Keywords in Your Web Content
Marketing

How to Seamlessly Include Keywords in Your Web Content

These expert tips can help you write site content that's SEO- and user-friendly.
Jon Rognerud
Instagram's 5 Tips for Better Marketing -- With Pictures
Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
Geoff Weiss
This Is What the Ultimate Sales Conversation Sounds Like
Marketing

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
Joe Mathews
25 Ways to Make Your First Online Sale
Marketing

25 Ways to Make Your First Online Sale

Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
6 Tips to Create a Top-Notch Crowdfunding Video
Marketing

6 Tips to Create a Top-Notch Crowdfunding Video

With crowdfunding platforms like Indiegogo and Kickstarter making it easy for aspiring entrepreneurs to nab early cash for their startup dreams, more than ever people are flocking to these sites. Here are some tips on how to make your video (and campaign) stand out and snag donors.
Kendall Almerico
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)
Marketing

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.