Marketing

5 Keys to Building Your Ecommerce Site
Marketing Bootcamp

5 Keys to Building Your Ecommerce Site

Your first step: Ignore the eye rolls and decide on your vision.
Thomas Smale
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Marketing Bootcamp

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
Mike Kappel
5 Ways to Effectively Market to Baby Boomers
Marketing Bootcamp

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
8 Ways to Be Certain You Are Selling Solutions Through the Right Channel
Marketing Bootcamp

8 Ways to Be Certain You Are Selling Solutions Through the Right Channel

No product is so good that people will buy it without ever hearing about it or if they can't find it.
Martin Zwilling
Email Marketing: There's a Good Chance You're Doing It Wrong
Marketing Bootcamp

Email Marketing: There's a Good Chance You're Doing It Wrong

Do consumers keep deleting your emails? Find out why, and learn tricks to prevent it.
Tony Delmercado
Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day
Marketing Bootcamp

Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

In this video, Entrepreneur Network partner and content-marketing expert Salma Jafri explains how to be truly authentic -- not completely annoying -- on social media.
Erin Schultz
This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days
Marketing Bootcamp

This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days

You can do the same. Here are his three strategies you can copy.
Brian Hughes
4 Ways to Have an Edge When Competing for a Startup Job
Marketing Bootcamp

4 Ways to Have an Edge When Competing for a Startup Job

Getting a job, any job, is not an easy task, but preparing for the interview isn't a mystery. Master these aspects to get into the next round.
Fan Bi
4 Ways to Win at Local Content Marketing
Marketing Bootcamp

4 Ways to Win at Local Content Marketing

Your best audience is right outside your door.
Aaron Agius
Leveraging Location: Tips for Effective Geotargeting
Marketing Bootcamp

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.
Seamas Egan
You Shall Be Judged By the Company You Keep!
Marketing Bootcamp

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
Phil La Duke
Leverage the Undeniable Power of Video Marketing on All Platforms
Marketing Bootcamp

Leverage the Undeniable Power of Video Marketing on All Platforms

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Lesya Liu
7 Email Marketing Best Practices
Marketing Bootcamp

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes
You Can't Succeed at Sales Working in Failure Mode
Marketing Bootcamp

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
Jurgen Appelo
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.