Marketing

'The Founder' Reveals the Real Ray Kroc -- But Not the Rest of the McDonald's Story
McDonald's

'The Founder' Reveals the Real Ray Kroc -- But Not the Rest of the McDonald's Story

Ronald McDonald, the fast food giant's clown-mascot, might not be as benign as he looks.
Sriram Madhusoodanan
How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year
Google

How To Ensure Your Ads Are Not Among the Nearly 2 Billion That Google Bans Each Year

Don't make and promote dangerous healthcare products. And don't promote fake news. Either action makes you a bad person. And, besides, Google is going to get you.
Thomas Smale
How to Build Your Marketing Dream Team
Inspiring Your Team

How to Build Your Marketing Dream Team

The role of 'the marketer' is rapidly evolving. So, how does this modern marketing team differ from the traditional one?
3 Reasons Email Campaigns Remain the Best Marketing Tool
Digital Marketing Strategy

3 Reasons Email Campaigns Remain the Best Marketing Tool

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Amy Osmond Cook
10 Ways You Should Invest Your Company's First Profits
Growth Strategies

10 Ways You Should Invest Your Company's First Profits

When the company finally starts making money, invest it so that it keeps making money.
John Boitnott
How Cannabis Ecommerce Challenges Are Driving Web Innovation
Cannabis

How Cannabis Ecommerce Challenges Are Driving Web Innovation

Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.
Andre Bourque
Giving Away Your Content and Marketing to Gain Customers
Content Marketing

Giving Away Your Content and Marketing to Gain Customers

Best-selling author Jay Baer has some great advice to help grow your business.
Jill Schiefelbein
10 Ways to Market Your Business Online for $500
Take It From The Pros

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.
Jonathan Long
The 3 Big Problems with Personalization in Online Sales and Marketing
Selling Online

The 3 Big Problems with Personalization in Online Sales and Marketing

While most online retailers have a personalization technology, few know how to make effective use of it.
Alhan Keser
How to Continue Your Small Business Success After the Holidays
Holidays

How to Continue Your Small Business Success After the Holidays

After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque
Who's Managing Your Online Reviews?
Online Reputation Management

Who's Managing Your Online Reviews?

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.
Heather Ripley
Forget Your Product: Start Selling 'Solutions' Instead
Sales Strategies

Forget Your Product: Start Selling 'Solutions' Instead

It's time to shift from pushing products to creating genuine connections with people -- using these four steps.
Sona Jepsen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.