Marketing

How to Calculate ROI for Your Content Marketing Campaign
Content Marketing

How to Calculate ROI for Your Content Marketing Campaign

What if you end up spending more money on it than it's worth?
Jayson DeMers
7 Books Every Marketer Should Read Before Selling Anything
Marketing

7 Books Every Marketer Should Read Before Selling Anything

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Robert Allen
7 Time-Tested Rules for Marketing and Growing Your Business
Growth Strategies

7 Time-Tested Rules for Marketing and Growing Your Business

To make it as an entrepreneur, you have to think beyond industry standard.
Deep Patel
5 Harsh Truths About the Internet Marketing World
Marketing

5 Harsh Truths About the Internet Marketing World

Don't be fooled by emotionally evocative content. Do your research before making an investment.
Kimanzi Constable
6 Do-It-Yourself PR Tips for Small Businesses
Public Relations

6 Do-It-Yourself PR Tips for Small Businesses

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
10 Quick Changes That Help Your Resume Get Noticed
Jobs

10 Quick Changes That Help Your Resume Get Noticed

Applying for a job? Try out these quick resume changes that will get you noticed by employers.
Alex Freund
9 Ways to Save Time and Money With Marketing Automation (Infographic)
Marketing

9 Ways to Save Time and Money With Marketing Automation (Infographic)

Seventy-eight percent of marketers say automation increases revenue.
Ehsan Jahandarpour
5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good
Marketing Automation

5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

For example, never use marketing automation just because you're lazy.
Aj Agrawal
Don't Make These 3 Technology Mistakes
Technology Innovation

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Venkat Viswanathan
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
William Bauer
A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season
Make More Happen

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Jonathan Long
4 Ways to Tune Up Your Brand's Intellectual Expression
Make More Happen

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Karen Tiber Leland
These Founders Aren't Selling Furniture, They're Telling a Story
Innovators

These Founders Aren't Selling Furniture, They're Telling a Story

A powerful story keeps this furniture company distinct and memorable.
3 Secrets to Closing More Deals by Using Compelling Case Studies
Case Study

3 Secrets to Closing More Deals by Using Compelling Case Studies

70 percent of B2B find case studies to be a critical tool. Are you one of them?
Brian Hughes
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.