Marketing

4 Ways Richard Branson Does Social Media Better Than You
Marketing Bootcamp

4 Ways Richard Branson Does Social Media Better Than You

Being a billionaire gives a head start on social media but what makes Sir Richard shine online can't be bought.
Diana Mitchell
Entrepreneurs Who Speak for Themselves Don't Need to Hire PR
Marketing Bootcamp

Entrepreneurs Who Speak for Themselves Don't Need to Hire PR

Handing your PR over to someone else can actually make getting press coverage less likely.
Janet Murray
My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs
Marketing Bootcamp

My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs

Businesses that have thrived since back-in-the-day can teach you plenty about marketing now.
William Harris
3 Ways Messaging Will Transform Marketing
Marketing Bootcamp

3 Ways Messaging Will Transform Marketing

Messaging is about to transform marketing in ways you probably don't expect.
Peter Friedman
The PR Costs of a Legal Fight
Marketing Bootcamp

The PR Costs of a Legal Fight

Lawsuits Cost More Than Money, But Mediation Can Be a Major PR Win.
Derek Newton
Who Should be on Your SEO and Content Marketing Team?
Marketing Bootcamp

Who Should be on Your SEO and Content Marketing Team?

Your business doesn't need a big team for SEO and content marketing, but you do need skilled employees.
Brian Sutter
How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant
Marketing Bootcamp

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.
Lydia Belanger
5 Elements Your Website Needs If You Want to Be a Thought Leader
Marketing Bootcamp

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
Karen Tiber Leland
What Gets Shared Online? Depends How You See It.
Marketing Bootcamp

What Gets Shared Online? Depends How You See It.

Research shows that whether you'll share an article or video depends on whether you found or received it.
Nina Zipkin
Why the PR Industry Must Become More Data Focused
Marketing Bootcamp

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Zach Cutler
Successful Selling Only Begins With the Sale
Marketing Bootcamp

Successful Selling Only Begins With the Sale

That's just the start of what can become a beautiful relationship, featuring evergreen sales and long-term contracts. Have a plan for getting there.
George Deeb
This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram
Marketing Bootcamp

This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

Entrepreneur Network partner features Nathan Michael, who creates visually stimulating images for brands that they can use on social media every day.
Erin Schultz
What the Band 'Fall Out Boy' Taught Me About Growing a Business
Marketing Bootcamp

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Chris Cornell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.