Marketing

5 Marketing Tips for Reaching the DIY Generation
Marketing Bootcamp

5 Marketing Tips for Reaching the DIY Generation

These tips will help you put your marketing campaign in front of more people.
Anna Johansson
25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)
Marketing Bootcamp

25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)

Simply starting an ecommerce website will not get you into the Fortune 500, but these tips can definitely help your bottom line.
Peter Gasca
6 Reasons to Invest in a Content Marketing Strategy Right Now
Marketing Bootcamp

6 Reasons to Invest in a Content Marketing Strategy Right Now

Why haven't you done this already? What's on your schedule for today?
Jayson DeMers
How to Find and Approach the Right Reporters
Marketing Bootcamp

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
Can You Ever Be a 'Prophet In Your Own Land'?
Marketing Bootcamp

Can You Ever Be a 'Prophet In Your Own Land'?

You may be too familiar to local audiences, so you may need to work from the outside in.
John Brubaker
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
Marketing Bootcamp

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
Lydia Belanger
Why an Authentic Purpose Is the Best Differentiator
Marketing Bootcamp

Why an Authentic Purpose Is the Best Differentiator

Entrepreneurs plan on how they'll execute a business or service, but the real question driving a sustainable brand should be 'Why?'
Kelly Wenzel
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Marketing Bootcamp

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
Why Everybody Respects Professional But Nobody Likes Corporate
Marketing Bootcamp

Why Everybody Respects Professional But Nobody Likes Corporate

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.
Perry Marshall
4 Ways to Survive Your Company's Rebrand
Marketing Bootcamp

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace
3 Content Marketing Trends You Need to Be Addressing in Q2
Marketing Bootcamp

3 Content Marketing Trends You Need to Be Addressing in Q2

Stay ahead of the content marketing game by following these three trends.
Sujan Patel
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing Bootcamp

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.
Marketing Bootcamp

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
Entrepreneur Network
What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery
Marketing Bootcamp

What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery

Bolanile Maté of Be Better Paris describes ways you can reinforce your core value system after it has been challenged.
Entrepreneur Network
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.