Marketing

The PR Secrets to a Successful Soft Launch
Marketing Bootcamp

The PR Secrets to a Successful Soft Launch

Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test.
Lindsey Groepper
4 Key Findings from AdWords Audits
Marketing Bootcamp

4 Key Findings from AdWords Audits

The secret to a successful AdWords account is committing the time to optimize campaign performance.
Jacob Baadsgaard
Most Small-Business Owners Buy These 5 Digital Marketing Myths
Marketing Bootcamp

Most Small-Business Owners Buy These 5 Digital Marketing Myths

Don't fall for these common digital marketing myths.
Dan Scalco
Why Your Company Should Consider Outsourcing Content Creation
Marketing Bootcamp

Why Your Company Should Consider Outsourcing Content Creation

Creating content is hard. Outsourcing content marketing could be the solution you need to revolutionize your marketing efforts.
Kelsey Meyer
6 Quick and Easy Steps to Connect With Anyone
Marketing Bootcamp

6 Quick and Easy Steps to Connect With Anyone

Prospective customers are people, first and foremost. Treat them that way and see what happens.
Jimmy Burgess
Go Beyond Google AdWords
Marketing Bootcamp

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
Perry Marshall
7 Steps to Be a Productive Content Marketer
Marketing Bootcamp

7 Steps to Be a Productive Content Marketer

A systematic strategy, not waiting for inspiration, is the foundation for successful content strategy.
John Rampton
3 Tips to Improve Your Instagram Strategy
Marketing Bootcamp

3 Tips to Improve Your Instagram Strategy

As Instagram comes alive, brands need more than a quick crop and wash strategy.
Andrew Caravella
Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force
Marketing Bootcamp

Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force

Confused by Internet hype, confounded by fads, companies must put customers back at the center of their strategy, where their salespeople can serve them
Frank Visgatis
Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint
Marketing Bootcamp

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Erik Huberman
5 Signs That You've Lost Momentum in Your Business
Marketing Bootcamp

5 Signs That You've Lost Momentum in Your Business

Examine why your business has stalled,, make the necessary changes and get back to what you love doing.
Kimanzi Constable
OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.
Marketing Bootcamp

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

Marketing expert Salma Jafri explains how even the "boringest" of businesses can produce the best online content.
Entrepreneur Network
Breaking Down the Tactics and Tools the Presidential Candidates Are Using
Marketing Bootcamp

Breaking Down the Tactics and Tools the Presidential Candidates Are Using

Sure, President Obama used social media to help him win the 2008 election. But 2016 is a very, very different animal. Millennials, anyone?
Sujan Patel
3 Online Marketing Strategies to Kick-Start Stagnant Sales
Marketing Bootcamp

3 Online Marketing Strategies to Kick-Start Stagnant Sales

What irresistible exit offer do you have? And, have you considered putting an emoji in your subject line?
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.