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Marketing

Target Markets

If You Don't Have a Good Customer Avatar, You're Losing Money

How a simple customer avatar can help you focus your message and close more sales
Conversion

3 Simple Ways to Increase Conversions on Your Website

Paying attention to these three best practices will make sure you're headed down the right path.
Email

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.
Sales Strategies

This Is The Cold Email I Used to Connect With C-Level Execs at 22 of the World's Biggest Companies

With little more than a subject line and a body, I was able to establish rapport, build a client base and generate revenue for my company.
Influencer Marketing

Why the FTC's Influencer Disclosure Policy Is Completely Off Target

The FTC's new guidelines won't impact micro-influencers, who know they can skirt the rules without getting caught.
Growth

4 Ways to Improve Your Marketing Agency

How to deploy resources to effectively help clients and grow your business.
Competitive Intelligence

Why Marketers Should Spend More Time Spying on Their Competition

Sure, it sounds shady. But all great marketers spy on the competition. Here's how to do it effectively.
Marketing

The NBA's Marketing Superstar

Atlanta Hawks' CMO Melissa Proctor discusses being on the forefront of sports marketing
Content Marketing

The 7 Things Successful Content Marketers Do Differently

Do you ever question whether you're doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?
Instagram

How to Run an Instagram Contest That Attracts More Eyeballs

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.
Take It From The Pros

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.
Take It From The Pros

4 Reasons to Consider a Domain Name Change for Your Startup

New top-level domains are going to be the digital real estate of the future.