Marketing

6 Tips for Converting Leads Into Clients
Marketing Bootcamp

6 Tips for Converting Leads Into Clients

These easy-to-follow strategies will help you turn those eager prospects into happy customers.
Perry Marshall
10 Ways to Get a Celebrity to Use Your Product
Marketing Bootcamp

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.
Kristin Marquet
Attention Is a Finite Resource
Marketing Bootcamp

Attention Is a Finite Resource

Respect the customer by aligning your ads with the context and content on a website.
Ophir Tanz
Hey Bartender, I'll Do a Shot of Book
Marketing Bootcamp

Hey Bartender, I'll Do a Shot of Book

Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
Peter Gasca
How Will Your Event Live On? Through Video -- So Plan Accordingly
Marketing Bootcamp

How Will Your Event Live On? Through Video -- So Plan Accordingly

By 2017, video will drive 79 percent of consumer Internet traffic, so you've got to know how to work with a professional video crew.
Maura Gaughan
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Marketing Bootcamp

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
Making Your Voice Visual Will Enhance Your Vocal Power
Marketing Bootcamp

Making Your Voice Visual Will Enhance Your Vocal Power

The technique of making your voice visual creates a structure that provides range, performance and freedom.
Arthur Joseph
Your Business DNA
Marketing Bootcamp

Your Business DNA

Your brand's ability to provide a distinct and consistent experience keeps them coming back.
Israel Idonije
Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory
Marketing Bootcamp

Gizmodo + Two Beers + Billy Idol = 'Shark Tank' Glory

How do you get on the show? Go to Afghanistan. Go to a bar. Meet a 'Gizmodo' writer who believes in you.
Tj Hale
5 Funniest April Fools' Day Marketing Stunts
Marketing Bootcamp

5 Funniest April Fools' Day Marketing Stunts

Be careful today. Your favorite brands are putting a lot of muscle behind making you feel like a dummy.
Dan Bova
Building a Keyword-Driven Content-Marketing Strategy Is Key
Marketing Bootcamp

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Aaron Agius
What Kind of Shopper Are You?
Marketing Bootcamp

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Liraz Margalit
Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point
Marketing Bootcamp

Crowdfunding Won't Work Unless You Prove Your Product Can Ease a Pain Point

If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Matthew Toren
How Free Content Can Produce a Substantial Pay-Off
Marketing Bootcamp

How Free Content Can Produce a Substantial Pay-Off

Evan Carmichael reveals the ways his free YouTube videos have generated big business.
Entrepreneur Network
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.