Marketing

Why AI Won't Replace (Great) Salespeople
Artificial Intelligence

Why AI Won't Replace (Great) Salespeople

AI and bots reduce mundane tasks and free time for relationship building, but the "human touch" is what's going to keep sales going.
Kyle Porter
People and Brands Share Ideas for Crayola's New Crayon Color
Crayola

People and Brands Share Ideas for Crayola's New Crayon Color

Crayola is saying goodbye to 'dandelion.'
Rose Leadem
Social Media Marketing Strategies With Chatbots
Chatbots

Social Media Marketing Strategies With Chatbots

Marketers who blend chatbots with social media are way ahead of the game and likely to stay one step ahead.
Murray Newlands
How to Be an Influencer
Communication Strategies

How to Be an Influencer

Author Jill Schiefelbein chats with Peter Shankman, founder of Shank Minds Masterminds and podcast host of Faster Than Normal, about how to best communicate with your audience.
Jill Schiefelbein
How to Make Money With a Podcast
Podcasts

How to Make Money With a Podcast

For podcasting to pay off, have a plan to be different -- and valuable.
Jason Feifer
Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.
Marketing Plans

Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.

While market saturation is often a deterrent for small-business hopefuls, it doesn't have to be. Here's how to compete.
Aj Agrawal
6 Ways to Write a Bestseller (And Build Your Brand)
Writing a Book

6 Ways to Write a Bestseller (And Build Your Brand)

Nothing will build your brand quite like a successful book.
Alex Jasin
6 Ways to Source Content for Your Website
Content Marketing

6 Ways to Source Content for Your Website

Whether it's outsourced or made in house, it's important to have consistent content streams.
Jonathan Long
Leaders From Uber, eBay and More Share Tips on Success and Marketing
Marketing

Leaders From Uber, eBay and More Share Tips on Success and Marketing

Entrepreneur Network Michelle Held shares advice from marketing experts from the Affiliate Summit event.
Michelle Held
How to Successfully Track the Results of Your Mail Campaign
Direct Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.
Craig Simpson
How to Increase Mobile App Engagement With Push Notifications
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
How Email Can Boost Your Freelancing Reputation
Email Newsletters

How Email Can Boost Your Freelancing Reputation

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.
Thomas Smale
Jessica Alba's 'Honest' Mess
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Steve Tobak
6 Times You Should Turn Down Work
Marketing

6 Times You Should Turn Down Work

Don't run yourself ragged if a job doesn't feel right.
Tami Brehse
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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