Marketing

So, You Got Yourself a Twitter Handle. Now What?
Twitter

So, You Got Yourself a Twitter Handle. Now What?

It's a no brainer: You have a business and you've created an account for it on Twitter. But what if you don't know a tweet from a snap?
Wendy Frink
What Does the Color of Your Logo Say About Your Business? (Infographic)
Logos

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Kate Taylor
7 Power Tools of Persuasion
Communication Strategies

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
Bill McGowan
5 Ways Social-Media Marketers Get Their Message Heard
Social Media Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Lisa Hoover McGreevy
E*Trade Ditches Its Famous Talking Baby
Advertising

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Geoff Weiss
7 Tips for Writing a Killer Press Release
PR

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Was Your First Tweet Awkward or Awesome?
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Wendy Frink
Put the Right Foot Forward When You Step Online
Web Design

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
Anca Bradley
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks
Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Kate Taylor
Alibaba Wages $215 Million to Dance With Messaging App Tango
Social Media

Alibaba Wages $215 Million to Dance With Messaging App Tango

On the heels of WhatsApp's $19 billion acquisition by Facebook, the Chinese web titan dominated the latest round of fundraising for rival messaging platform Tango.
Geoff Weiss
How This Startup's Focus on Personal Touch Helped It Thrive
Branding

How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Rebekah Epstein
Good Content Marketing Starts With Knowing Your Customers
Content Marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Jim Joseph
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Pay-Per-Click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Oz Ahmad
How to Say 'I'm the Best' Without Actually Saying It
Personal Branding

How to Say 'I'm the Best' Without Actually Saying It

If you're not promoting yourself, you may be losing out on opportunities.
Anna James
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.