Marketing

Advertising Will Soon Reach a Digital Tipping Point
Marketing

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Steve Gahler
A Stellar Content Plan Can Lead to Business Success
Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Firas Kittaneh
Chipotle's New Series Feels Like House of Cards, But Without the Good Parts
Marketing

Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
Kate Taylor
How to Seamlessly Include Keywords in Your Web Content
Marketing

How to Seamlessly Include Keywords in Your Web Content

These expert tips can help you write site content that's SEO- and user-friendly.
Jon Rognerud
Instagram's 5 Tips for Better Marketing -- With Pictures
Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
Geoff Weiss
This Is What the Ultimate Sales Conversation Sounds Like
Marketing

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
Joe Mathews
25 Ways to Make Your First Online Sale
Marketing

25 Ways to Make Your First Online Sale

Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
6 Tips to Create a Top-Notch Crowdfunding Video
Marketing

6 Tips to Create a Top-Notch Crowdfunding Video

With crowdfunding platforms like Indiegogo and Kickstarter making it easy for aspiring entrepreneurs to nab early cash for their startup dreams, more than ever people are flocking to these sites. Here are some tips on how to make your video (and campaign) stand out and snag donors.
Kendall Almerico
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)
Marketing

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Catherine Clifford
Becoming the 'Benchmark' Brand Everyone Covets
Marketing

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Jim Joseph
It's Time to Beef Up Your 'About' Page
Marketing

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.
Eric Siu
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors
Marketing

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
Lewis Howes
Getting the Sale Without Being a Sleazeball
Marketing

Getting the Sale Without Being a Sleazeball

Sales representatives often get a bad rap for being too pushy and overbearing, but it doesn't have to be that way. Here are four ways to close a sale and not be a sleazeball.
Mike Templeman
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.