Marketing

Make Your Brand Pop By Telling Your Story
Take It From The Pros

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
Matthew Toren
The Art and Science of Getting Content Shared on Social Media
Social Media

The Art and Science of Getting Content Shared on Social Media

Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.
Firas Kittaneh
Why Cheap, Outsourced SEO Will Cost You in the Long Run
SEO

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.
Jonathan Long
5 Content-Management Tools Marketers Can Use (No Technical Skills Required)
Content Strategy

5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

Whether you're a new company with limited resources or your development team's time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to reach your marketing goals.
Facebook Reportedly Developing Its Own Snapchat -- Again
Facebook

Facebook Reportedly Developing Its Own Snapchat -- Again

Poke may have flopped, but will Slingshot prevail?
Laura Entis
Inventions

Would You Sip on Drinkable Sunscreen?

Gross as it may sounds, a cosmetics company claims to have created a drinkable sunscreen that can block the sun.
Kate Taylor
Why You Need to Think Beyond Google When It Comes to SEO
SEO

Why You Need to Think Beyond Google When It Comes to SEO

Major search engines aren't your only source for getting discovered online and driving traffic to your site. In this video, Rand Fishkin explains.
Jason Fell
8 Must-Have Ingredients of a Successful Blog Post
Blogging

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here's what you need to create compelling content that gets readers clicking, sharing, and buying.
Neil Patel
6 Key Shifts in Thinking About Social Media
Social Media

6 Key Shifts in Thinking About Social Media

Findings of a new report show that while there are some constants in social media, marketers are switching up certain important philosophies.
Donna Moritz
The Idiot's Guide to Making a Video for Your Business
Videos

The Idiot's Guide to Making a Video for Your Business

Never shot a video before? Don't fret -- we're here to walk you through it.
Mikal E. Belicove
Share What You Know and People Will Buy What You Sell
Boosting Sales

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Matt Hanses
The Savvy Business Owner's Guide to Honesty Via Social Media
Customer Feedback

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Karen Mishra
Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.
Recruiting

Marketing, Meet Tech. 4 Tips for Hiring a Data-Obsessed Team.

Set the stage for recruiting those at the forefront of their field by using up-to-date techniques in recruiting. The medium is the message.
Allyson Willoughby
Identity Crisis -- Your Website Name Isn't Available
Take It From The Pros

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Mike Templeman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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