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Marketing

Public Relations

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips...
Millennials

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
Trep Talk

This Office Has a Secret Entrance

Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Take It From The Pros

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Project Grow

Public Speaking Secrets From the Top Stars of TED

In this podcast, Lewis Howes chats with expert Carmine Gallo about developing the ability to leave audiences moved and feeling empowered.
Email Marketing

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
Millennials

7 Clues So Millennials Will Spread Your Marketing Like Wildfire

Gen Yers don't respond to the advertising strategies that worked for their grandparents, boomers or Gen X.
Online Reviews

6 Ways to Harness the Power of Review Sites

A review site is a great way for your business to get discovered online, but it can also bring inaccurate criticism.
Marketing Strategies

Why You Should Use Blogs and Podcasts to Market Your Business

If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Mobile Marketing

7 Strategies to Boost Mobile Conversion Rates

Shoppers increasingly use their smartphones to find what they want, at the price they'll pay. Help them find what you're selling.
Social Media

ScotusBlog Trolls the Dumb, Angry People Who Yell at It by Mistake

We collect the 10 most sarcastic, funny and bewildered reactions the independent news agency had when it was trolled by mistake following the Supreme Court ruling yesterday.
Twitter

Would a 'Tweet Storm' Feature Kill Twitter?

Prominent venture capitalist Fred Wilson says the social network should develop a feature that easily allows users to string together longer arguments via a series of numbered tweets. But would elimin...
Apps

Terrell Owens, 50 Cent, Timbaland Team Up with Celebrity-Driven App 'Hang w/'

In this Google Hangout, Owens discusses his investment in a new app. Plus: Maltin, the app's creator, reveals how to lock in celebrity investors.