Marketing

Tracking Your Direct Mail Campaigns
Marketing

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
Craig Simpson
Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics
Social Media

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.
Geoff Weiss
The 7 Secrets to Shareable Content
Make More Happen

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Ankit Oberoi
6 Tips for Wooing Customers With an Enchanting Business Blog
Blogging

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
The Truth About the Cronut Creator's Cookie Shots at SXSW
SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Linda Lacina
This Wildly Popular Facebook Page Is Becoming a TV Series
Social Media

This Wildly Popular Facebook Page Is Becoming a TV Series

Forget pilot season. The Science Channel is developing a new TV series inspired by the 'I F--ing Love Science' Facebook page.
Geoff Weiss
Beyond Free Drinks: Clever Marketing Lessons From SXSW
SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people's problems.
Linda Lacina
Think You Can Skimp on a Logo? Think Again.
Make More Happen

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Rachel Avallone
Facebook to Hold Its First Developer Conference Since 2011
Conferences

Facebook to Hold Its First Developer Conference Since 2011

The conference, to be held in San Francisco on April 30, will focus on the development of mobile apps.
Laura Entis
Why Your Ecommerce Site Is Losing Money (Infographic)
Business Circle

Why Your Ecommerce Site Is Losing Money (Infographic)

More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
Kate Taylor
Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers
Make More Happen

Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Kate Taylor
Social Media is Great, But Don't Forget Old School Marketing
Make More Happen

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Karen Mishra
This Woman's Massive Instagram Following Helped Her Launch a Business
Instagram

This Woman's Massive Instagram Following Helped Her Launch a Business

A New Jersey mom's journey from social media star to entrepreneur.
Caroline Moss
Want to Make Email Subscribers Unhappy? Do These 6 Things.
Email

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
DJ Waldow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.