Marketing

At New Marc Jacobs Concept Store, No Money Will Change Hands
Marketing

At New Marc Jacobs Concept Store, No Money Will Change Hands

Does social media carry an intrinsic dollar value? At Marc Jacobs' latest pop-up store in New York, the designer is throwing money out the window entirely.
Geoff Weiss
POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?
Marketing

POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
Jason Fell
Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms
Marketing

Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms

Pinterest has added features to its mobile website that were previously on its native app and the desktop version of the site.
Benjamin Kabin
LinkedIn Buys Another Startup, Its Largest Acquisition So Far
Marketing

LinkedIn Buys Another Startup, Its Largest Acquisition So Far

This latest deal rings in at $120 million in cash and stock.
Jason Fell
Marketing Was the Real Winner at the Super Bowl
Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Jim Joseph
Mobile Marketing and the Magic of Push Notifications (Infographic)
Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Catherine Clifford
3 Ways Introverts Can Boost Their Personal Brand
Marketing

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Heather R. Huhman
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing
Marketing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Rosemarie Ryan
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Marketing

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
Karen Mishra
A Social Media Makeover in Just 7 Days
Marketing

A Social Media Makeover in Just 7 Days

Revamp your online presence in one week.
Tiffany Monhollon
Investors Unnerved: Is Twitter Too Difficult to Use?
Marketing

Investors Unnerved: Is Twitter Too Difficult to Use?

The social media company's stock plunges 20 percent on report of slow user growth.
Jason Fell
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Marketing

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Melanie Spring
Business Dining: The Do's and Don'ts of Splitting the Check
Marketing

Business Dining: The Do's and Don'ts of Splitting the Check

When dining with clients or customers, it can be fairly simple to avoid the all-too-familiar discomfort and confusion of just who should pay the bill.
Jacqueline Whitmore
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Laura Entis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.