Marketing

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time
Tools

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Clément Delangue
Marketing

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
Khuram Zaman
In Sales, This Is the Best Way to Stand Out Among the Competition
Competitive Advantages

In Sales, This Is the Best Way to Stand Out Among the Competition

Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
Jason Fell
How Twitter Is Making it Easier to Travel Back in Time
Twitter

How Twitter Is Making it Easier to Travel Back in Time

The social network now allows users to search tweets by date range.
Wendy Frink
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Nina Zipkin
Smartphone and Social Media Usage: Men vs. Women (Infographic)
Take It From The Pros

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Catherine Clifford
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Take It From The Pros

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Kevin Allen
What Gives Entrepreneurs a Content Marketing Edge?
Take It From The Pros

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Take It From The Pros

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni
The New Rules of Lead Generation Resemble the Old Rules, Somewhat
Lead Generation

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
Martin Zwilling
Use These Twitter Guidelines to Avoid a PR Nightmare
Take It From The Pros

Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
Scott Levy
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter
Social Media

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
Wendy Frink
Do You Really Need to Be an Extrovert to Be a Super Salesperson?
Sales

Do You Really Need to Be an Extrovert to Be a Super Salesperson?

Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
Jason Fell
This Is How a Brand Loses Its Luster
Take It From The Pros

This Is How a Brand Loses Its Luster

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Dan S. Kennedy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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