Marketing

SEO

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Customers

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.
Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
Advertising

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Content Marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Innovation

Leverage Emotion to Design a Product They Can't Live Without

Every addicting product or service shares certain essential qualities. Here's author Nir Eyal's primer on why maximizing habit-forming triggers is so important.
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Personal Branding

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Writing

32 Alternatives to 'A Lot'

Do you find yourself using the term 'a lot' with regularity? Break the habit with these more-specific synonyms.
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Infographics

Tips for Running an Awesome Holiday Marketing Campaign (Infographic)

We have takeaways to make your holiday season a lucrative one.
Content Marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Customer Service

Customer Support Is More Than High Scores

Even great data cannot guarantee good decision-making. Without context, data is meaningless.
Naming a Business

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Holiday Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
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