Marketing

CVS' Lesson: Let Your Brand Be Your Guide
Marketing

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
Jim Joseph
How to Choose and Purchase a Domain Name
Marketing

How to Choose and Purchase a Domain Name

Follow these tips for selecting and buying a URL for your website that will help you attract site visitors.
Jon Rognerud
Target to Collaborate With Top Pinterest Users on Party Collections
Marketing

Target to Collaborate With Top Pinterest Users on Party Collections

The retailer is working with three top 'Pinners' to design party-themed capsule collections that will be sold in stores and online.
Laura Entis
5 Attributes to Look for in High-Performing Employees
Inspiring Your Team

5 Attributes to Look for in High-Performing Employees

Finding impactful staff members takes a lot of hard work. Here are the attributes one company screens for in their candidates.
Ryan Caldbeck
The Generic Email Newsletter Needs to Die
Marketing

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Brian Barquilla
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
Marketing

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Catherine Clifford
5 Dead-Simple SEO Hacks to Save You Time
Marketing

5 Dead-Simple SEO Hacks to Save You Time

This tricks will boost your efficiency in attracting traffic to your site.
Eric Siu
'Future of Now': The Convergence of Social Media, Crowdfunding and Tech
Marketing

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

An interview with Social Media Week founder Toby Daniels.
Jason Fell
4 Ways to Use Humor as a Marketing Tool
Marketing

4 Ways to Use Humor as a Marketing Tool

Follow these tips and you'll be laughing all the way to the bank.
Ann Handley
The Difference Between a Business and a Brand
Marketing

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Chris Kocek
At New Marc Jacobs Concept Store, No Money Will Change Hands
Marketing

At New Marc Jacobs Concept Store, No Money Will Change Hands

Does social media carry an intrinsic dollar value? At Marc Jacobs' latest pop-up store in New York, the designer is throwing money out the window entirely.
Geoff Weiss
POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?
Marketing

POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
Jason Fell
Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms
Marketing

Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms

Pinterest has added features to its mobile website that were previously on its native app and the desktop version of the site.
Benjamin Kabin
LinkedIn Buys Another Startup, Its Largest Acquisition So Far
Marketing

LinkedIn Buys Another Startup, Its Largest Acquisition So Far

This latest deal rings in at $120 million in cash and stock.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.