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Marketing

Social Media

You Never Thought Social Media Could Look Like This

Artists have created an installation that allows us to see social-media sentiment in the physical, real world. It's so weird you have to see it for yourself.
Millennials

The Jury Is Still Out on Texting for Professional Communication

The youngest workers, who've come of age ordering take-out food with an app, seem unaware of the incomparable efficiency of a phone call.
Social Media Marketing

With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?

Explore new channels without inundating loyal customers with aggressive marketing tactics.
brand positioning

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Marketing Strategies

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
Email Marketing

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.
Shark Tank

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Online Reviews

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.
Video Marketing

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
Customers

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.
Content Marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Social Media Marketing

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
Millennials

3 Millennial Marketing Lessons From the Selfie

Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Customer Service

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.