Marketing

Beyond Free Drinks: Clever Marketing Lessons From SXSW
SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people's problems.
Linda Lacina
Think You Can Skimp on a Logo? Think Again.
Logos

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Rachel Avallone
Facebook to Hold Its First Developer Conference Since 2011
Conferences

Facebook to Hold Its First Developer Conference Since 2011

The conference, to be held in San Francisco on April 30, will focus on the development of mobile apps.
Laura Entis
Why Your Ecommerce Site Is Losing Money (Infographic)
Business Circle

Why Your Ecommerce Site Is Losing Money (Infographic)

More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
Kate Taylor
Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers
Marketing

Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Kate Taylor
Social Media is Great, But Don't Forget Old School Marketing
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Karen Mishra
This Woman's Massive Instagram Following Helped Her Launch a Business
Instagram

This Woman's Massive Instagram Following Helped Her Launch a Business

A New Jersey mom's journey from social media star to entrepreneur.
Caroline Moss
Want to Make Email Subscribers Unhappy? Do These 6 Things.
Email

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
DJ Waldow
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct
Instagram

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Jeff Herbst
How Brevity Keeps Us Connected
Connected Entrepreneur

How Brevity Keeps Us Connected

The founder of Shorty Awards, an event recognizing great social media, talks about how pithy posts keep us connected and make us better communicators.
Sarah Max
These Are the Types of Posts People Share the Most on Facebook
Facebook Marketing

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.
Sending Out an SOS: How to Avoid SEO Disaster
SEO Tips

Sending Out an SOS: How to Avoid SEO Disaster

In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
Josh Steimle
Building a Brand of Love Amidst a Harsh Reality
Live Your Brand

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Melanie Spring
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed
Email

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
Marc Wayshak
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.