Marketing

TV Interview Tips From a Former Presidential Campaign Spokeswoman
Public Speaking

TV Interview Tips From a Former Presidential Campaign Spokeswoman

Television interviews are a high-stakes game that can pay major dividends. With these strategies, you'll be able to enhance your ability to get your message across.
Dorie Clark
3 Tricks to Create Premium Video Content on a Budget
Video Marketing

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
Sujan Patel
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Facebook Marketing

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Kevin Allen
Citing a Celeb in an Ad? The First Amendment May Not Protect You.
First Amendment

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
Richard Young and Matthew T. Ingersoll
With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning
Social Media

With 'Nearby Friends' Feature, Facebook Stalking Is About to Take On New Meaning

Facebook's latest feature allows you to see which of your friends are near your physical location in real time.
Wendy Frink
Getting Bored of Social Media? You're Not Alone. (Infographic)
Social Media

Getting Bored of Social Media? You're Not Alone. (Infographic)

If you're thinking of quitting Facebook, get in line.
Wendy Frink
In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins
Marketing

In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins

Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
Catherine Clifford
21 Simple Ways to Get More Followers for Your Google Plus Business Page
Social Media

21 Simple Ways to Get More Followers for Your Google Plus Business Page

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
Look Out: Joe Biden Is Now on Instagram
Social Media

Look Out: Joe Biden Is Now on Instagram

Fingers crossed for stylized brunch photos, artsy sunset shots and lots of selfies.
Wendy Frink
7 Ways to Rejuvenate Your Dead Blog
Content Marketing

7 Ways to Rejuvenate Your Dead Blog

Posting articles on your own website is still an excellent way to extend your professional reach.
Brett Relander
5 Steps to Set Up a Stellar SEO Strategy
SEO Tips

5 Steps to Set Up a Stellar SEO Strategy

Harness the proper tools, do analysis and understand how effectively your organization's marketing initiatives work together.
Nathan Joynt
The Best of TED 2014: Lessons for Your Next Presentation
Public Speaking

The Best of TED 2014: Lessons for Your Next Presentation

From an astronaut talking fear, Bill and Melinda Gates on giving up their wealth to a surprise appearance by an outlaw, here are some key takeaways from this year's event.
Carmine Gallo
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Content Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Jim Joseph
This Startup Just Landed Guy Kawasaki as Its Chief Evangelist
Guy Kawasaki

This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.
Donna Moritz
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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