Marketing

Marketing

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Online Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Take It From The Pros

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
Networking

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you're too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Crisis Management

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Marketing

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
Privacy Concerns

Facebook Rolls Out Site-Wide 'Privacy Checkup,' Revamps Default User Settings

Rather than assuming that new users wish to share their feeds with the entire Internet, Facebook will now implement default sharing among 'Friends.'
Productivity Apps

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
Inspiring Your Team

6 Things I Wish Someone Had Told Me Before I Built a Marketing Department

Save yourself time and stress. Read this before jumping head-first into building a marketing team.
Sales Scripts

Getting to a Yes With Sales Scripting in 7 Easy Steps

Master the art of sealing the deal by observing your best practices and those of others and consistently applying them.
Social Media

A Great Company-Wide Social-Media Policy Starts at the Top

Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Ask the Expert

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Take It From The Pros

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Take It From The Pros

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
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