Marketing

14 Tools Every Entrepreneur Needs for Managing Social Media
Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Want Clients to Know You Before a Pitch? Write a Book.
Publishing

Want Clients to Know You Before a Pitch? Write a Book.

Being an author can help you expand your network of customers by making you an authority on a topic.
Ken Dunn
Want Customers to Open Your Emails? Read This.
Email Marketing

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Laura Entis
6 Steps to Take Today to Improve Your Google Search Results
SEO

6 Steps to Take Today to Improve Your Google Search Results

Start building the foundation of successful reputation management with these improvements to your website.
Lori Culwell
Uber in Hot Water Again Over Surge Pricing Revelations
Uber

Uber in Hot Water Again Over Surge Pricing Revelations

Uber adds to its string of recent PR disasters with a report that the company created artificial surge pricing conditions by keeping some of its drivers off the road.
Laura Entis
10 Advanced Facebook Tips and Tricks
Online Marketing

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Scott Levy
Are Business Cards Still Relevant?
Office Tech

Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?
Felicia Tsung
17 Must-Have Features on Your LinkedIn Profile (Infographic)
Linkedin

17 Must-Have Features on Your LinkedIn Profile (Infographic)

What you need to include on your LinkedIn profile to make it as effective as you want it to be.
Kristin Piombino
How 'Raising the Roof' Heightened This Restaurant's Brand
Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
One Woman's Nasty Emails Go Public, So She Apologizes
Reputation Management

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Matt Wilson
Going Beyond Facebook Paid Posts to Reach Customers
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Jim Yu
The Magical Number That Will Amplify Your Next Presentation
Public Speaking

The Magical Number That Will Amplify Your Next Presentation

Many of the most persuasive TED Talks are packed with trios. You should follow the speakers' lead.
Carmine Gallo
How to Protect Your Website From Negative SEO
SEO

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
Felix Tarcomnicu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.