Marketing

Study: Brands Simply Aren't Replying on Twitter
Marketing

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Kevin Allen
Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips
Entrepreneurs

Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips

A look at why big goals start with small actions, how falling in love with boredom helps you stay driven and more advice for business owners.
Brian Patrick Eha
Turning Content from 'Meh' to Wow With Storytelling
Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
Kumail Hemani
5 Strategies for Generating Consumer Demand
Marketing

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
Firas Kittaneh
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Debra Kaye
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
Marketing

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
Geoff Weiss
5 Tricks to Remembering Anybody's Name
Marketing

5 Tricks to Remembering Anybody's Name

Remembering names not only makes others feel valued, but opens the door to important connections.
Jacqueline Whitmore
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You
Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
Luke Summerfield
How to Go 'Cha-Ching' With an Affiliate Program
Marketing

How to Go 'Cha-Ching' With an Affiliate Program

When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.
David Chait
The 3 Things You Need to Consider Before Meeting a Mentor
Marketing

The 3 Things You Need to Consider Before Meeting a Mentor

Mentors and advisors are busy folks. Make sure you are prepared by answering these three questions.
Jason Womack
Afraid of Sharks? No Problem. Just Check Twitter.
Marketing

Afraid of Sharks? No Problem. Just Check Twitter.

Scientists in Western Australia have outfitted more than 320 sharks with transmitters that trigger warning tweets when they arrive within one kilometer of popular beaches.
Geoff Weiss
How Building a Community Helped Launch an International Brand
Marketing

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Melanie Spring
Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business
Marketing

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

But in order to stay in Google's good graces, you need to produce high-quality content.
Josh Steimle
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.