Marketing

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
Marketing

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
Catherine Clifford
How to Create a Live Event That Spurs Social Buzz
Take It From The Pros

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Gabrey Means & Cassie Hughes
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Wendy Frink
4 Big Misconceptions About Content Marketing
Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
Eric Siu
7 Tips to Help You Remember Names Better
Names

7 Tips to Help You Remember Names Better

Whether you're trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don't want to be caught forgetting someone's name.
Get Ready for Video Ads in Your Facebook Newsfeed
Facebook Advertising

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Laura Entis
Apple Adds New 'Selfies' Section to App Store
Social Media

Apple Adds New 'Selfies' Section to App Store

Apples has gotten caught up in the selfie hype, launching a new section in the App Store called 'Sharing Selfies.'
Kate Taylor
How to Tell if Your Social Media Efforts Are Paying Off
Marketing

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Scott Levy
The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter
Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
Matthew Toren
Woo Loyal Customers for Life With 4 Winning Ways
Solutions Center

Woo Loyal Customers for Life With 4 Winning Ways

Convert engaged shoppers into lifelong ambassadors for your brand
Virginia Miracle
When the Self-Service Customer Smiles
Customer Loyalty

When the Self-Service Customer Smiles

Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
Chip R. Bell
Study: Emotions on Facebook Are Contagious
Emotions

Study: Emotions on Facebook Are Contagious

Watch out: That Facebook post your friend wrote about his miserable day may lead you to write a miserable post of your own.
Laura Entis
'David After Dentist' Dad Now Wants Christianity to Go Viral
Social Media

'David After Dentist' Dad Now Wants Christianity to Go Viral

The father behind one of the most famous viral videos in the world has been tapped to curate religious-oriented content for a brand new Christian social media website.
Geoff Weiss
7 Steps to Launching a Successful Twitter Chat
Take It From The Pros

7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Wendy Frink
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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