Marketing

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)
Marketing

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Maxine Bédat and Soraya Darabi
HBO Hedges on Social Media to Reach 'Challenging' Demographic
Marketing

HBO Hedges on Social Media to Reach 'Challenging' Demographic

In an unprecedented move, the network uploaded the first two episodes of 'Girls' onto its YouTube channel this morning, hoping to engage the show's online fan base.
Geoff Weiss
Networking Tricks for College Treps
Marketing

Networking Tricks for College Treps

Being an entrepreneur requires a person to wear all sorts of hats - one being the ultimate networker. Here is how to get it done.
Atin Mittra
Instincts, Not Data, Will Push You Forward in 2014
Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Ian Lurie
Simplify Your SEO Program With These 5 Strategies
Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Eric Siu
Soon You Won't Be Able to Buy Sponsored Stories on Facebook
Marketing

Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
Geoff Weiss
3 Ways Companies Can Better Use Big Data in 2014
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
David Steinberg
The People in Your Life Are Your Personal Brand Team
Growth Strategies

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Jim Joseph
The 4 Building Blocks of a Strong Digital Presence
Marketing

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
Tom Cochran
6 Secrets to a Successful Sales Meeting
Marketing

6 Secrets to a Successful Sales Meeting

You owe it to yourself and your team to run sales meetings they will be productive and engaging. Here are six ways to spice up the agenda.
Kevin Higgins
10 Reasons Your YouTube Videos Aren't Popular
Marketing

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Jason R. Rich
Find More Work With These 4 Pointers
Marketing

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
Rebekah Epstein
7 Simple Steps to Writing Product Descriptions That Sell
Marketing

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Inspiring Your Team

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Melanie Spring
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.