Marketing

Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
Marketing Strategies

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Apps

Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.

The online dating service is planning to roll out a premium version of its app.
Viral Marketing

#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme

A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
Ask Entrepreneur

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
Licensing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Advertising

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
Networking

The 10 Most Important Steps to Becoming a Master Networker

The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.
Project Grow

Inspiration Is Everywhere: How to Find Fresh New Blog Topics

If you've been struggling with this issue, you aren't alone. Here are some sources you can tap into to find blog content.
Customer Loyalty

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
Content Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Privacy Concerns

When It Comes to Privacy, People Fear Facebook Most

The big social network also has the unfortunate distinction of being the company viewed as most likely to have a corporate scandal.
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