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Marketing

Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Content Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Public Relations

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Translation

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Marketing

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Free Resources

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
Sales Leads

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Crowdfunding

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
Cause marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
Infographics

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what's said about you and your company online.