Marketing

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors
Marketing

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
Lewis Howes
Getting the Sale Without Being a Sleazeball
Marketing

Getting the Sale Without Being a Sleazeball

Sales representatives often get a bad rap for being too pushy and overbearing, but it doesn't have to be that way. Here are four ways to close a sale and not be a sleazeball.
Mike Templeman
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
How to Get More Visitors to Click, Buy or Promote on Your Site
Marketing

How to Get More Visitors to Click, Buy or Promote on Your Site

Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
Dave Lavinsky
No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network
Marketing

No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

Virgin America has partnered with the location-based business app Here On Biz to facilitate networking among its passengers both on the ground and in the air.
Geoff Weiss
7 Deadly Sins Businesses Make With Their Reputation
Make More Happen

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
Why Customers Become More Loyal After Flirting With Other Brands
Make More Happen

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Kevin Allen
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
will binns
New York Fashion Week Is a Big Deal for Emerging Designers, Too
Make More Happen

New York Fashion Week Is a Big Deal for Emerging Designers, Too

As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
Tanya Benedicto Klich
This Is How Small Businesses Are Using Social Media
Marketing

This Is How Small Businesses Are Using Social Media

A new study conducted by LinkedIn with the market research firm TNS reveals that social media has increasingly become the vital axis upon which small and medium-sized businesses turn.
Geoff Weiss
In the Social Age, Don't Advertise, Engage
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
David Mercer
How This Company Is Looking to Rebrand a Whole City
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How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Melanie Spring
Why Barbie Posed for Sports Illustrated
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Geoff Weiss
Your Customers Aren't Looking for a Fling (Infographic)
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Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.