Marketing

How to Continue Your Small Business Success After the Holidays
Holidays

How to Continue Your Small Business Success After the Holidays

After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque
Who's Managing Your Online Reviews?
Online Reputation Management

Who's Managing Your Online Reviews?

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.
Heather Ripley
Forget Your Product: Start Selling 'Solutions' Instead
Sales Strategies

Forget Your Product: Start Selling 'Solutions' Instead

It's time to shift from pushing products to creating genuine connections with people -- using these four steps.
Sona Jepsen
The Complete Guide to Getting Started With Facebook Ads
Facebook Advertising

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.
Kevan Lee
Had One Too Many on Super Bowl Sunday? This Chip Bag Will Tell You to Call for a Ride.
Super Bowl

Had One Too Many on Super Bowl Sunday? This Chip Bag Will Tell You to Call for a Ride.

The Super Bowl is just around the corner, and these companies are preparing to keep any drunk drivers off the road.
Rose Leadem
8 Tips to Create a Successful Influencer Marketing Campaign
Influencer Marketing

8 Tips to Create a Successful Influencer Marketing Campaign

You don't need to pay big bucks to influencers with inflated followings to succeed.
Jonathan Long
9 Sales and Marketing Tips for Startups
Startups

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself.
Mike Kappel
Content Strategies for Customer Engagement
Take It From The Pros

Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.
Ask the Expert: Does Your Company Really Need to Focus on SEO?
Ask the Expert

Ask the Expert: Does Your Company Really Need to Focus on SEO?

Digital marketing expert Ryan Bonnici says 'yes' and 'no.'
Ryan Bonnici
4 Keys to Creating the Video Ad Your Business Needs
Video

4 Keys to Creating the Video Ad Your Business Needs

Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
Hope Horner
How to Remain Relevant in Today's 'Google It' Culture and Why That Matters
SEO

How to Remain Relevant in Today's 'Google It' Culture and Why That Matters

If you're an entrepreneur just getting started with a search rating efforts, here are the things you need to know.
Daniel Wesley
This Viral Marketing Video Reached 250 Million Views in Just 48 Hours
Viral Videos

This Viral Marketing Video Reached 250 Million Views in Just 48 Hours

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
Jason Fell
3 Tips to Declutter Your Product Offerings
Product Development

3 Tips to Declutter Your Product Offerings

Let simplicity reign. Very complicated products can confuse customers and kill sales.
Tom Alexander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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