Marketing

6 Secrets to a Successful Sales Meeting
Marketing

6 Secrets to a Successful Sales Meeting

You owe it to yourself and your team to run sales meetings they will be productive and engaging. Here are six ways to spice up the agenda.
Kevin Higgins
10 Reasons Your YouTube Videos Aren't Popular
Marketing

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Jason R. Rich
Find More Work With These 4 Pointers
Marketing

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
Rebekah Epstein
7 Simple Steps to Writing Product Descriptions That Sell
Marketing

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Inspiring Your Team

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Melanie Spring
8 Ways Retailers Should Target Smartphone Users
Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
Puneet Mehta
Business Card Do's and Don'ts
Marketing

Business Card Do's and Don'ts

We may be in the Digital Age, but business cards are still important.
Jacqueline Whitmore
10 Online Marketing Predictions to Inform Your Strategy in 2014
Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Joanna Lord
The 7 Worst Speaking Mistakes Professionals Make
Marketing

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Alison Griswold
How to Attract the Right Kind of Twitter Audience
Social Media

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Scott Levy
LISTEN: How to Make a Million Dollars Online
Marketing

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
Lewis Howes
Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad
Marketing

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Geoff Weiss
8 Steps to Make Customers Love Your Brand
Marketing

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Imani Laners
7 Idioms Almost Everyone Gets Wrong
Marketing

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Matt Wilson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.