Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
will binns
New York Fashion Week Is a Big Deal for Emerging Designers, Too
Growth Strategies

New York Fashion Week Is a Big Deal for Emerging Designers, Too

As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
Tanya Benedicto Klich
This Is How Small Businesses Are Using Social Media
Marketing

This Is How Small Businesses Are Using Social Media

A new study conducted by LinkedIn with the market research firm TNS reveals that social media has increasingly become the vital axis upon which small and medium-sized businesses turn.
Geoff Weiss
In the Social Age, Don't Advertise, Engage
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
David Mercer
How This Company Is Looking to Rebrand a Whole City
Marketing

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Melanie Spring
Why Barbie Posed for Sports Illustrated
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Geoff Weiss
Your Customers Aren't Looking for a Fling (Infographic)
Marketing

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Catherine Clifford
How to Get Customers to Trust Your Ecommerce Business (Infographic)
Marketing

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
Brian Patrick Eha
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Jim Yu
The Pitfalls of Personal Branding
Marketing

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Steve Tobak
Brand Visibility: Techniques and Tactics
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Scott Levy
Bring Traffic to Your Site With These 4 Blogging Alternatives
Marketing

Bring Traffic to Your Site With These 4 Blogging Alternatives

Is writing not your shtick? Here are four options for producing SEO-friendly content that requires minimum writing skills.
Jayson DeMers
CVS' Lesson: Let Your Brand Be Your Guide
Marketing

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
Jim Joseph
How to Choose and Purchase a Domain Name
Marketing

How to Choose and Purchase a Domain Name

Follow these tips for selecting and buying a URL for your website that will help you attract site visitors.
Jon Rognerud
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.