Marketing

Customer Loyalty

The One Trick Brands Use to Engage With Business Travelers

When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special?
Events

How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
Ready for Anything

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
Email Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
Sales

3 Benefits of Meeting Face to Face

Even in the digital age, your most powerful sales tool may still be meeting in person.
Customer Retention

Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers

A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end.
Customer Service

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Email Marketing

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Customer Experience

The 4 Things Your Customers Really Want

The essential dynamic of a quality service relationship comes down to a company's addressing these core questions.
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
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