Marketing

Building a Brand of Love Amidst a Harsh Reality
Take It From The Pros

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Melanie Spring
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed
Email

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
Marc Wayshak
SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'
SXSW

SXSW Keynote Speaker Offers Up Advice For Becoming 'Findable'

From job hunters to entrepreneurs wanting to get discovered, people often turn to the same played out approaches that aren't exactly eye catchers. Here are a few new, fresh tactics for getting discovered in our digital world.
Austin Kleon
Leaked T-Mobile Memo Reveals BlackBerry Loyalists Are Jumping Ship
Mobile

Leaked T-Mobile Memo Reveals BlackBerry Loyalists Are Jumping Ship

BlackBerry loyalists scoffed at T-Mobile's nationwide promotion encouraging BlackBerry users to upgrade to an iPhone 5s, but the leaked results of the promotion tell a different story.
Geoff Weiss
Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read
Facebook

Facebook Now Lets You Block the Annoying Content Your Friends Want You to Read

The new feature allows you to eliminate posts from specific sites without unfollowing friends.
Laura Entis
7 Stupid Branding Mistakes Your Small Business is Making
Take It From The Pros

7 Stupid Branding Mistakes Your Small Business is Making

Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Sujan Patel
Women Dominate Every Social Media Network -- Except One (Infographic)
Social Media

Women Dominate Every Social Media Network -- Except One (Infographic)

Fewer men use fewer social media networks for fewer reasons, a new infographic shows.
Catherine Clifford
4 Ways to Increase Your Direct Mail Sales
Marketing

4 Ways to Increase Your Direct Mail Sales

After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
Craig Simpson
10 Signs You're Using Social Media Wrong
Social Media

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
Eric Siu
The Fastest Way to Sabotage Your Marketing Campaign
Online Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Richard Stokes
What Disney and Playboy Can Teach You About Branding
Take It From The Pros

What Disney and Playboy Can Teach You About Branding

Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Dan S. Kennedy
Content to Keep Off Your Website
Websites

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.
Jon Rognerud
Cheezburger Founder Ben Huh and the Importance of Making Smaller Bets
Trep Talk

Cheezburger Founder Ben Huh and the Importance of Making Smaller Bets

The founder and CEO of Cheezburger talks to Entrepreneur.com about rebounding and lessons learned.
Andrea Huspeni
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Take It From The Pros

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.