Marketing

Dynamic Duos: The Power of Affiliate Marketing
Marketing

Dynamic Duos: The Power of Affiliate Marketing

These sidekicks can help your business reach more people online. Here are tips to find the best one.
Dush Ramachandran
Why Stellar Customer Service Is Key to Building Your Online Brand
Social Media

Why Stellar Customer Service Is Key to Building Your Online Brand

If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Scott Levy
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)
Marketing

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Keep these important details in mind when formulating your social-media strategy for the New Year.
Brian Honigman
The Top Visual Design Trends for 2014 (Infographic)
Marketing

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.
Kevin Allen
Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight
Marketing

Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight

Why Facebook won't be the only winner in the social-mobile world.
It's Time to Embrace Your Brand
Marketing

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
Les Kollegian and Charles Van Vechten
How to Become a YouTube Partner
Marketing

How to Become a YouTube Partner

It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
Jason R. Rich
Want a Brand That Lives? Put Some Heart Into It
Marketing

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Melanie Spring
9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)
Growth Strategies

9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.
Catherine Clifford
Growth Strategies

Is This the Worst Twitter Pitch for Obamacare Ever?

The White House has enlisted hot chocolate and footie pajamas in its battle to enroll folks in Obamacare. Umm...
Ray Hennessey
The Fabulously Entrepreneurial Life of Ronnie Biggs
Marketing

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
Ray Hennessey
This Holiday's Wow-Factor Shop Windows
Marketing

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Linda Lacina
Facebook Video Ads Coming to a Screen Near You
Marketing

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Arjun Kharpal
Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas
Marketing

Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas

Procrastinators, rejoice: Toys 'R' Us is keeping stores open all-day and all-night for last-minute shoppers the four days leading up to Christmas.
Kate Taylor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.