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Marketing

Starting a Business

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeop...
Pay-Per-Click

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
Mission Statement

3 Ways to Remain Dedicated to Your Mission

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to yo...
Viral Videos

IKEA Skewers Apple's High-Minded Marketing in Hilarious Viral Sketch

'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
Marketing

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
Inbound Marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Image

The 8 Secret Places to Find the Best Stock Images

Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
Next Big Thing

3 Innovations From Ecommerce Market Leaders Ready for You to Adopt

Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Trademarks

Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter

The image sharing site is closing down after Twitter requested it drop its trademark application.
Marketing Strategies

5 Ways to Provide Personalized Service to Small Companies -- Profitably

Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
Websites

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Writing

Ultimate Headline Formulas for Tweets, Posts, Articles and Emails

The blueprints exist to get the things you write clicked. Here are some surefire tips.
Content Marketing

Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
Coaches Corner

Marketing Trends Experts Want You to Avoid

Some of our favorite experts in social media and marketing reveal their current least favorite trends.