Marketing

Building Your Brand's Warmth and Competence
Make More Happen

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Ray Hennessey
Marketing

Delta (And We) Aren't Afraid to Love the 1980s

Alf, Devo and side ponytails: A new in-flight safety video is so rad, we want to be gagged with a spoon.
Ray Hennessey
These Fashion Startups Want to Declutter Your Closet
Make More Happen

These Fashion Startups Want to Declutter Your Closet

A look at three businesses that are reprogramming you to shop smarter.
Tanya Benedicto Klich
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie
Marketing

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Catherine Clifford
Do You Stand by Your Brand? It's Time for an Audit.
Make More Happen

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Les Kollegian
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
Make More Happen

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Brian Twomey
What I Learned Gambling $3 Million on the Worst Super Bowl Ads
Marketing

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Vin Gupta
6 Ways to Master SEO Without Google Analytics
Marketing

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Scott Langdon
These Website Mistakes Are Costing You Money (Infographic)
Web Design

These Website Mistakes Are Costing You Money (Infographic)

This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.
Catherine Clifford
How the Timbuk2 Brand Went From Basement to Famous
Make More Happen

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Melanie Spring
Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket
Growth Strategies

Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket

How do you like odds of 1 in 9.2 quintillion? That's how likely it is to predict a flawless NCAA bracket.
Nina Zipkin
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Marketing

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Laura Entis
10 Must Attend Tech Conferences in 2014
Marketing

10 Must Attend Tech Conferences in 2014

These meetups are great opportunities to learn, network and get feedback.
Alon Alroy
Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer
Marketing

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
Laura Entis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.