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Marketing

Customer Feedback

The Customer Is Mostly Wrong

When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Online Marketing

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Social Media Marketing

The Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online

The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
Rebranding

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Gossip

Should Complaining About Work on Social Media Be a Fireable Offense?

A federal agency has ruled that two trash-talking employees fired by a Connecticut bar and grill in 2011 must be rehired by owners no later than this Friday.
Linkedin

What LinkedIn's Big Bet on Content Means for B2B Marketers

Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Sabrina Horn.

Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Public Relations

5 Big Mistakes Entrepreneurs Make With Their PR Efforts

Don't expect to look good in the media, or even be placed, if you are committing these errors.
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Mistakes

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
Finding Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Marketing

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.