Marketing

What Would Jane Austen Do? A Guide to Social Media Etiquette
Social Media

What Would Jane Austen Do? A Guide to Social Media Etiquette

The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
Is Amazon Making Peace With Its Retail Frenemies?
Amazon

Is Amazon Making Peace With Its Retail Frenemies?

Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
Catherine Clifford
7 Tips for Becoming an Expert Barterer
Marketing

7 Tips for Becoming an Expert Barterer

The exchange of goods and services rather than money is alive and thriving in today's startup economy. Here's how to get in on the action.
5 Ways Data Can Help You Stay Ahead of the Game
Growth Strategies

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
Jon Salm
Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together
Marketing

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Kim Lachance Shandrow
Facebook Gives Advertisers a Way to Target by Relationship Status
Marketing

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Laura Entis
Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video
Social Media

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
Geoff Weiss
Insure Yourself Against Extinction by Building Your Personal Brand
Take It From The Pros

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Stacey Alcorn
Upping the PR Ante With 'Experiences'
Take It From The Pros

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Gabrey Means & Cassie Hughes
Lululemon Messes Up... Again
Marketing

Lululemon Messes Up... Again

'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
Laura Entis
Start Preparing Your SEO for the 'Internet of Things'
Marketing

Start Preparing Your SEO for the 'Internet of Things'

Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.
Jayson DeMers
How a Rebrand Helped Spice Up This Cal-Mex Chain
Take It From The Pros

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Melanie Spring
Deciding How Much of Your Marketing Time Should Go to SEO
Marketing

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
Jim Yu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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