Marketing

Afraid of Sharks? No Problem. Just Check Twitter.
Marketing

Afraid of Sharks? No Problem. Just Check Twitter.

Scientists in Western Australia have outfitted more than 320 sharks with transmitters that trigger warning tweets when they arrive within one kilometer of popular beaches.
Geoff Weiss
How Building a Community Helped Launch an International Brand
Make More Happen

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Melanie Spring
Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business
Marketing

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

But in order to stay in Google's good graces, you need to produce high-quality content.
Josh Steimle
Growth Strategies

Is My Landing Page Clearly Written?

Sometimes your startup's biggest obstacle can be your own website. Make sure the language is clear and engaging.
Ryan Himmel
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?
Marketing

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Benjamin Kabin
3 Valuable Data Resources That Provide Exponential Growth
Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Jonathan Long
5 Ways to Market Your Startup on a Dime
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Kirsten Green
Using a Purposeful Meal as a Networking Opportunity
Marketing

Using a Purposeful Meal as a Networking Opportunity

We eat 780 times a year during the workweek. Devoting some of that time to networking can help build your circle...and your business.
Ivan Misner
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Perry Marshall
Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs
Marketing

Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

The popular social-media site is toying with the idea of allowing users to add the animated images to their pinboards.
Geoff Weiss
5 SEO Trends Every Entrepreneur Needs to Know for 2014
Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Jayson DeMers
Smart Twitter Guidelines to Follow
Make More Happen

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Scott Levy
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.
Marketing

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.
Spotify Musicians Can Now Sell Merchandise on Their Artist Pages
Technology

Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
Nina Zipkin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.