Marketing

Black Friday: A Chance for Bitcoin to Get Some Mainstream Love
Finance

Black Friday: A Chance for Bitcoin to Get Some Mainstream Love

With the value of Bitcoin at record highs, and the holiday season upon us, there's no better time for the cryptocurrency to prove its mainstream usefulness.
Brian Patrick Eha
Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.
Franchises

Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
Kate Taylor
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving
Marketing

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

No, we're not talking about traditional radio advertisements.
How to Generate Publicity on a Shoe-String Budget
Marketing

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
Ivan Ristic
How to Write a Compelling Script for Your YouTube Videos
Marketing

How to Write a Compelling Script for Your YouTube Videos

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Jason R. Rich
4 Tips on Building Stronger Business Relationships
Marketing

4 Tips on Building Stronger Business Relationships

Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Mike Fishbein
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows
Growth Strategies

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Melanie Spring
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Catherine Clifford
The One Thing Great Brands Do: Insights From a Branding Expert
Inspiring Your Team

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Sarah Max
3 Things You Probably Don't Know About Google Adwords
Marketing

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
John Rampton
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
Marketing

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Brian Patrick Eha
Office Etiquette: The Rules of Saying Thank You
Marketing

Office Etiquette: The Rules of Saying Thank You

A look at when it's appropriate to send a thank-you note and other ways of showing appreciation to your clients, business partners and employees.
Jacqueline Whitmore
6 Tools Your Business Should Invest in for 2014
Technology

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Mikal E. Belicove
How to Create a Successful Local SEO Strategy
Marketing

How to Create a Successful Local SEO Strategy

Local SEO can deliver the most highly targeted customers to your business. But you have to do it right.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.