Marketing

The 6 Types of Online Buyers
Take It From The Pros

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Richard Stokes
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'
Take It From The Pros

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Jason Falls
Build Your Brand by Cultivating Controversy
Take It From The Pros

Build Your Brand by Cultivating Controversy

How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Dan S. Kennedy
Cleaning Up Your Mailing List
Business Moving Forward

Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
Craig Simpson
Fun Ways Brands Are Betting on March Madness
Growth Strategies

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
Wendy Frink
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
Email Newsletters

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Cynthia Price
Iconic Images: Tell Us Your Favorite Company Logos
Take It From The Pros

Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
Tanya Benedicto Klich
Brand Like Your Company Really Matters
Take It From The Pros

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Cory Sistrunk
Creating Brand Love Through Your Email Newsletter
Take It From The Pros

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Jonathan Long
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)
Marketing

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
Catherine Clifford
How to Create a Live Event That Spurs Social Buzz
Take It From The Pros

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Gabrey Means & Cassie Hughes
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Wendy Frink
4 Big Misconceptions About Content Marketing
Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
Eric Siu
7 Tips to Help You Remember Names Better
Names

7 Tips to Help You Remember Names Better

Whether you're trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don't want to be caught forgetting someone's name.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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