Marketing

For McRib Fans, Search for the Sandwich Is Worth the Effort
Franchises

For McRib Fans, Search for the Sandwich Is Worth the Effort

With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
Kate Taylor
Why Spending on Big Data Isn't a Waste (Infographic)
Analytics

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Brian Patrick Eha
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
Marketing

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Benjamin Kabin
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website
Technology

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
Lyneka Little
Startups Eschew the Made in America Label
Growth Strategies

Startups Eschew the Made in America Label

For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
Cindy Augustine
Marketing

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Jason R. Rich
Business Owners: Want to Offer a Black Friday Deal? Here's How.
Marketing

Business Owners: Want to Offer a Black Friday Deal? Here's How.

Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.
Coeli Carr
Marketing

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
Jim Joseph
5 Ways to Make Your Coupons Stand Out From the Pack
Marketing

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
Matt Winn
How to Design Your Way into Customers' Hearts
Growth Strategies

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Melanie Spring
Facebook Is Making Life Easier for Social Media Managers
Marketing

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
Brian Patrick Eha
How to Make Your Mobile App Stand Out in the Ever-Expanding App Market
Technology

How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

You came up with a great idea and created a killer app. Now, here's how you can make market it so it gets seen and downloaded by more people.
Brian Honigman
Marketing

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Mark J. Kohler
An Online Marketplace Brings Made-to-Order Goods to the Internet
Marketing

An Online Marketplace Brings Made-to-Order Goods to the Internet

On CustomMade.com, buyers post a photo or a description of what they want and craftspeople bid on the project.
Matt Villano
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.