Marketing

How to Build a Brand That Attracts Die-Hard Followers
Take It From The Pros

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Luke Summerfield
Now You Can Send Private Vine Videos to Friends, Others
Vine

Now You Can Send Private Vine Videos to Friends, Others

A new feature allows you to direct-message your six-second videos to others, including those who aren't on Vine.
Wendy Frink
Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service
Sales

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
Jason Fell
Twitter Adds Multiple Photo Option, But Do Brands Care?
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Wendy Frink
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Take It From The Pros

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Ann Handley
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Take It From The Pros

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
How You Can Sell Like a Pro and Close More Deals
Closing Sales

How You Can Sell Like a Pro and Close More Deals

Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
Jason Fell
4 Tips for Crafting the Perfect Elevator Pitch
Elevator Pitch

4 Tips for Crafting the Perfect Elevator Pitch

The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
Heather R. Huhman
10 Tactics for Increasing Your Customer Value and Loyalty
Take It From The Pros

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time
Tools

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Clément Delangue
Marketing

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
Khuram Zaman
In Sales, This Is the Best Way to Stand Out Among the Competition
Competitive Advantages

In Sales, This Is the Best Way to Stand Out Among the Competition

Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
Jason Fell
How Twitter Is Making it Easier to Travel Back in Time
Twitter

How Twitter Is Making it Easier to Travel Back in Time

The social network now allows users to search tweets by date range.
Wendy Frink
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
Nina Zipkin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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