Marketing

How to Get More Visitors to Click, Buy or Promote on Your Site
Marketing

How to Get More Visitors to Click, Buy or Promote on Your Site

Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
Dave Lavinsky
No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network
Marketing

No More Missed Connections: Virgin Unveils First-Ever Airborne Social Network

Virgin America has partnered with the location-based business app Here On Biz to facilitate networking among its passengers both on the ground and in the air.
Geoff Weiss
7 Deadly Sins Businesses Make With Their Reputation
Take It From The Pros

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
Why Customers Become More Loyal After Flirting With Other Brands
Take It From The Pros

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Kevin Allen
How I Increased My User-Registration Rate 2,800% in 4 Days
Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
will binns
New York Fashion Week Is a Big Deal for Emerging Designers, Too
Take It From The Pros

New York Fashion Week Is a Big Deal for Emerging Designers, Too

As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
Tanya Benedicto Klich
This Is How Small Businesses Are Using Social Media
Marketing

This Is How Small Businesses Are Using Social Media

A new study conducted by LinkedIn with the market research firm TNS reveals that social media has increasingly become the vital axis upon which small and medium-sized businesses turn.
Geoff Weiss
In the Social Age, Don't Advertise, Engage
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
David Mercer
How This Company Is Looking to Rebrand a Whole City
Take It From The Pros

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Melanie Spring
Why Barbie Posed for Sports Illustrated
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Geoff Weiss
Your Customers Aren't Looking for a Fling (Infographic)
Take It From The Pros

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Catherine Clifford
How to Get Customers to Trust Your Ecommerce Business (Infographic)
Take It From The Pros

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
Brian Patrick Eha
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Jim Yu
The Pitfalls of Personal Branding
Take It From The Pros

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Steve Tobak
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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