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Marketing

Marketing Strategies

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Take It From The Pros

How to Correct 3 Major Social-Media Blunders

Social media plays a huge role when developing any sort of brand. If you aren't careful, you could make mistakes that could quickly turn people off.
Mobile Advertising

Are Mobile Ads Good for Your Business? (Infographic)

Mixpanel studied 400,000 users of apps, comparing the engagement of those prompted by advertisements with that of people who selected applications on their own. The results may surprise you.
Advertising

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
Twitter

It's Official: You Can Now Mute Loud Mouths on Twitter

Can't quite pull the trigger on unfollowing someone? Baby steps.
Take It From The Pros

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
SEO

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
Linkedin

May the (Work) Force Be With You: How to Be a LinkedIn Jedi (Infographic)

Still unsure on how to get LinkedIn to work for you? Follow this infographic to give you 'a new hope' in finding a job.
Vine

Lessons in Leveraging Vine From 5 Successful Brands

With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you wi...
SEO Tips

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
Social Media Marketing

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
Email Marketing

Are You Getting Email Marketing Right? Use These 4 Metrics to Find Out.

Every company can afford email marketing, but no company can afford to get wrong. Here is what to measure and how to improve results..
Email Marketing

4 Hacks You Should Know Before You Craft Your Next Email Subject Line

Since email open rates are so dependent on great subject lines, consider these tips to get your audience clicking instead of deleting.
Pinterest

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.