Marketing

How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Inspiring Your Team

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Melanie Spring
8 Ways Retailers Should Target Smartphone Users
Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
Puneet Mehta
Business Card Do's and Don'ts
Marketing

Business Card Do's and Don'ts

We may be in the Digital Age, but business cards are still important.
Jacqueline Whitmore
10 Online Marketing Predictions to Inform Your Strategy in 2014
Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Joanna Lord
The 7 Worst Speaking Mistakes Professionals Make
Marketing

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Alison Griswold
How to Attract the Right Kind of Twitter Audience
Make More Happen

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Scott Levy
LISTEN: How to Make a Million Dollars Online
Marketing

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
Lewis Howes
Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad
Marketing

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Geoff Weiss
8 Steps to Make Customers Love Your Brand
Make More Happen

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Imani Laners
7 Idioms Almost Everyone Gets Wrong
Marketing

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Matt Wilson
Lyrics Site Rap Genius Returns to Google Search
Marketing

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Jason Fell
Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads
Marketing

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Richard Feloni
Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips
Make More Happen

Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips

A look at how to handle online networking, why you should structure your work week and more advice for business owners.
Brian Patrick Eha
Why the Rap Genius Story Is Really About Google
Marketing

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Ian Lurie
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.