Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'
Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Catherine Clifford
How to Separate the PR Pros from the Posers
Inspiring Your Team

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Ivan Ristic
When Is It Appropriate to Ask for a Favor?
Marketing

When Is It Appropriate to Ask for a Favor?

Building deep referral relationships is almost completely dependent upon the social capital you have built with someone.
Ivan Misner
5 Ways to Keep Customers Knocking on Your Door For More
Growth Strategies

5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Rebekah Epstein
9 Ways to Beat the Competition By Selling Less
Growth Strategies

9 Ways to Beat the Competition By Selling Less

Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
Marc Wayshak
Twitter Pulls Plug On Allowing Users to Direct Message Anyone
Marketing

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
Andrea Huspeni
5 Must-Know Public Speaking Tips for Introverts
Marketing

5 Must-Know Public Speaking Tips for Introverts

Your fear of public speaking can hold you back. Try these tips to make it less intimidating.
Lindsay LaVine
In Defense of the Selfie
Marketing

In Defense of the Selfie

The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
Ray Hennessey
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
Ann Handley
In Weak Shopping Environment, Cyber Monday Is Where It's At
Marketing

In Weak Shopping Environment, Cyber Monday Is Where It's At

Overall spending from Thanksgiving through Cyber Monday is expected to be relatively flat, but online shopping is expected to buck the trend.
Catherine Clifford
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
10 Questions to Ask When Measuring Your Social Media ROI
Marketing

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.