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Marketing

Marketing Strategies

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Public Relations

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
SEO

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Brainstorming

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
SEO

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Startups

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Branding

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
Press Coverage

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
National Small Business Week

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
Word of Mouth

The Best Type of Social Network Is a Phone Call Away

As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
Rebranding

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.