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Marketing

Crowdsourcing

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
National Small Business Week

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Twitter Marketing

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Social Media Marketing

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Scrabble

Scrabble Updates Its Dictionary for the First Time in a Decade, Adding 5,000 Words

New admissions include words like 'texter,' 'funplex,' 'bromance' and 'selfie,' but Scrabble fanatics are most excited about the inclusion of four two-letter words.
National Small Business Week

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Mobile Marketing

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
Marketing Ideas

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
Infographics

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
Yelp

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
Engagement

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
Customer Service

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.