Marketing

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad
Marketing

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Geoff Weiss
8 Steps to Make Customers Love Your Brand
Marketing

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Imani Laners
7 Idioms Almost Everyone Gets Wrong
Marketing

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Matt Wilson
Lyrics Site Rap Genius Returns to Google Search
Marketing

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Jason Fell
Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads
Marketing

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Richard Feloni
Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips
Marketing

Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips

A look at how to handle online networking, why you should structure your work week and more advice for business owners.
Brian Patrick Eha
Why the Rap Genius Story Is Really About Google
Marketing

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Ian Lurie
Forget PJs, Dress Your Brand Even at Your Home Office
Marketing

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Jim Joseph
Why Faith Belongs in Your Workplace
Marketing

Why Faith Belongs in Your Workplace

In our times of need, we often turn to faith and belief. Why is it so wrong to do that when we want to give our business a boost?
Sandi Krakowski
5 Online Faux Pas That Will Doom Your Networking Potential
Marketing

5 Online Faux Pas That Will Doom Your Networking Potential

Make sure these things are in check to maximize the impression you make when networking online.
Matthew Toren
Why It Might Be Time to Ditch Your Facebook Strategy
Marketing

Why It Might Be Time to Ditch Your Facebook Strategy

Here's what you can do now if you've noticed a recent drop in traffic from Facebook.
Rick Mulready
Before You Sponsor an Event, Answer These Questions
Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Ivan Misner
12 Strategies for Promoting Your YouTube Videos
Marketing

12 Strategies for Promoting Your YouTube Videos

Want to get the word out about your YouTube videos? Review these quick tips.
Jason R. Rich
Leave It to the Dogs to Build an International Brand
Marketing

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Melanie Spring
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.