Marketing

Study the Data But Then Trust Your Gut
Marketing Bootcamp

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Jim Joseph
What You Need to Know to Improve Your Content Marketing
Marketing Bootcamp

What You Need to Know to Improve Your Content Marketing

Nearly all businesses are doing content marketing, but few of those do it very well.
Michael Noice
The Key to Providing Superior Buying Experiences
Marketing Bootcamp

The Key to Providing Superior Buying Experiences

Wait for it. Wait for it. Now, you've got it. That's right: Patience is what separates the best sellers from all the rest sellers.
Frank Visgatis
3 Ways to Catapult Your Business Success
Marketing Bootcamp

3 Ways to Catapult Your Business Success

Whatever business you think you are in, you are really in the people business.
Matt Mayberry
How Entrepreneurs Are Cashing in on Pokémon Go
Marketing Bootcamp

How Entrepreneurs Are Cashing in on Pokémon Go

Catch 'em all -- the customers, of course.
Grace Reader
4 Groundbreaking Market Strategies to Skyrocket Your Startup
Marketing Bootcamp

4 Groundbreaking Market Strategies to Skyrocket Your Startup

Boost sales by using research-based methods that reveal what customers most need from your product line.
Ehsan Jahandarpour
3 Easy Ways to Get More from Your Brand's B2B Content
Marketing Bootcamp

3 Easy Ways to Get More from Your Brand's B2B Content

Leverage the content your audience loves and build on strong topics to grow your reach.
Renee Yeager
How Thinking Like a Lawyer Made Me a Better Content Marketer
Marketing Bootcamp

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Shayla Price
Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters
Marketing Bootcamp

Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters

Snapchat Geofilters have all the signs of being The Next Big Thing. Get in before it gets too noisy.
John Lincoln
Top 7 Reasons You Should Make Mobile Marketing a Priority
Marketing Bootcamp

Top 7 Reasons You Should Make Mobile Marketing a Priority

Reaching consumers in a personal way can mean big returns through the combined power of individual connections.
Rehan Ijaz
Prime Day Fail: What Merchants Need To Know
Marketing Bootcamp

Prime Day Fail: What Merchants Need To Know

Get creative and use Prime Day to build value for your storefront. Learn what your customers want and prepare for the holiday season.
David Nicholls
How to Increase Your Organic Click-Through Rates
Marketing Bootcamp

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Eric Siu
Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel
Marketing Bootcamp

Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel

Entrepreneur Network partner Salma Jafri outlines the most effective and authentic way to reach customers with your content marketing.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.