Marketing

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness
Marketing Bootcamp

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

The rise in on-demand services is causing significant challenges for brands.
Peter Gasca
3 Reasons Your Small Business Should Use Email Marketing
Marketing Bootcamp

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
The Simplest Way to Improve Your Call to Action Using A/B Testing
Marketing Bootcamp

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Zubin Mowlavi
3 Questions to Ask Before Hiring a PR Agency
Marketing Bootcamp

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Elliot Tomaeno
Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?
Marketing Bootcamp

Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?

Only one can emerge as the winner on social media.
Carolyn Sun
Where Do Companies Like Alexa and Compete Get Their Data?
Marketing Bootcamp

Where Do Companies Like Alexa and Compete Get Their Data?

Browser toolbars provide important analytics for Web-based marketers.
James Parsons
How to Market Your Company Mascot on a Budget
Marketing Bootcamp

How to Market Your Company Mascot on a Budget

Mascots are perfect social media spokescharacters!
Ann Smarty
5 Ways to Steal Your Competitor's Web Traffic
Marketing Bootcamp

5 Ways to Steal Your Competitor's Web Traffic

Driving consumers to your website will increase online traffic and increase competitiveness in the marketplace.
Ian Cleary
Throw Your Company to the Sharks -- on 'Shark Tank,' That Is
Marketing Bootcamp

Throw Your Company to the Sharks -- on 'Shark Tank,' That Is

Pitching your business on this hit show could pay off handsomely -- as long as you know what you're doing.
Bob Glazer
Artisanal Craftspeople Are Making Healthy Cheeses With Compelling Histories
Marketing Bootcamp

Artisanal Craftspeople Are Making Healthy Cheeses With Compelling Histories

Consumers are craving the backstory behind the products they buy, and Artisanal Cheese is trying to capitalize on that.
Tracy Byrnes
Still Marketing to Women With Pink? Puh-leeze...
Marketing Bootcamp

Still Marketing to Women With Pink? Puh-leeze...

Bolanile Maté of Be Better Paris says millenials want abolish gender marketing and start marketing to people like intelligent human beings.
Entrepreneur Network
5 Ways to Amplify Your Media Coverage
Marketing Bootcamp

5 Ways to Amplify Your Media Coverage

Whenever you have a press mention, keep the party going by sharing that coverage with your shareholders.
Zach Cutler
How I Lost a Million Dollars Without Knowing It Was Happening
Marketing Bootcamp

How I Lost a Million Dollars Without Knowing It Was Happening

When your best customers are buying from your competitors because they don't know you offer the same service, you're losing more money than you know.
Shaun Buck
Position Yourself as an Authority, and Watch Business Boom
Marketing Bootcamp

Position Yourself as an Authority, and Watch Business Boom

It is a pre-requisite in business these days that the founder, CEO or principal must become an authority in their industry.
Ken Dunn
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.