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Marketing

Game of Thrones

5 Reasons 'Game of Thrones' Fans Didn't Respond to the HBO Hack

HBO didn't pay the hackers' ransom, and hardly any fans watched the leaked episodes. Here's why.
Problem Solvers Podcast

After Realizing Customers Didn't Share Her Vision, an Entrepreneur Makes a Big Change -- And Sales Grew More Than $3 Million

On the latest episode of 'Problem Solvers,' the founder of Goodie Girl Cookies shares how an error caused her sales to plateau -- and what she did about it.
Marketing

How to Use Authenticity to Capture the Attention of Generation Z

Generation Z has grown up with digital ads, so they know how to tell the good ones from the bad.
Chatbots

10 Ways to Use Chatbots for Marketing and Sales

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers.
Email Marketing

3 Simple Tricks to Explode Your Sales Email Open Rates

Think like your prospect, be personal, track everything.
Cause marketing

Get the Word Out With Worthy Cause Marketing

Getting involved at the community level, in all the communities you do business, is the most effective and gratifying market of all.
Chatbots

Don't Wait. Here's Why You Should Get in the Chatbot War Now.

Chatbots are the new face of 24/7 customer service, and many of your competitors are already using them.
Data Driven Marketing

9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers

If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
Advertising

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.

Apply tested principles from advertising legend Robert Collier, and you'll never have to guess about your marketing again.
Influencer Marketing

Find Out How to Find Affordable Influencers to Rocket Your Reach and Sales

Can't afford to pay a celebrity for an endorsement? Social media has countless bargain-rate influencers better suited for your needs.
Ecommerce

Meet the Ecommerce Guru Guiding His Students to $100 Million in Sales

What does it take to make it in ecommerce? Tanner Larsson knows.
Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Email Marketing

Don't Let These 2 Myths Block Your Email Marketing Success

Your job is finding the people who want to hear from you.
Connecting with Customers

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.