Marketing

5 Things You Should Know About the New Age of Video Marketing
Video Marketing

5 Things You Should Know About the New Age of Video Marketing

Video marketing is taking over the content world. Don't miss out.
Calvin Wayman
A Non-Spammy Approach to Generating Leads with LinkedIn's Sponsored InMail
Linkedin

A Non-Spammy Approach to Generating Leads with LinkedIn's Sponsored InMail

How are you leveraging the largest professional network in the world?
Sujan Patel
How These 9 Top Sales Influencers Crush The Competition
Sales Strategies

How These 9 Top Sales Influencers Crush The Competition

16,450+ books on sales condensed into nine tips.
Hurdlr
5 Content Marketing Lessons From SNL in the Age of Trump
Content Marketing

5 Content Marketing Lessons From SNL in the Age of Trump

Take today's key issues and create meaningful content for your customers.
Gregg Schwartz
6 Tips to Using Emojis in Your Marketing Campaigns
Social Media

6 Tips to Using Emojis in Your Marketing Campaigns

How a smiley-face in the right place can really improve audience engagement.
Jonathan Long
3 Ways to Grow Your Business With Free Social Media Analytics
Social Media Marketing

3 Ways to Grow Your Business With Free Social Media Analytics

Social media is about the long game and does require thoughtful planning, but there's no need to break the bank for in-depth analysis and strategy-building.
Natalie O’Grady
Why Small Businesses Should Include Gift Cards In Their Marketing Strategy
Marketing

Why Small Businesses Should Include Gift Cards In Their Marketing Strategy

Gift cards can be a simple way to increase sales.
6 Tips on Running Micro-Influencer Campaigns
Influencer Marketing

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.
Steve Young
6 Ways to Think Outside the Box When Marketing Your Small Business
Small Business Marketing

6 Ways to Think Outside the Box When Marketing Your Small Business

Having trouble marketing your small business? These six outside the box ideas will help.
Dan Scalco
7 Steps You Can Take Right Now To Start Selling More
Boosting Sales

7 Steps You Can Take Right Now To Start Selling More

First you have to get clear with yourself, then you turn your focus upon a customer or prospect to discover what they need and whether you can help.
Marc Wayshak
Why Trust Is the New Marketing Currency
Trust Based Marketing

Why Trust Is the New Marketing Currency

If someone sidles up on the street and wants to sell you a "Rolex," you'll likely run. Do the same with digital marketers who similarly fail to secure your trust.
Alex Jasin
10 Important Skills Your Social Media Manager Needs in 2017
Inspiring Your Team

10 Important Skills Your Social Media Manager Needs in 2017

Having someone with the right mix of skills can boost your company's social media presence.
Alfred Lua
How to Become a Marketing Influencer Before You Turn 30
Success Stories

How to Become a Marketing Influencer Before You Turn 30

Erik Huberman is already massively successful, and he's just getting started.
Jonathan Long
Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'
Inspiring Your Team

Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'

As the company suffers blow after blow to its reputation, users are deleting the app.
Rose Leadem
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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