Marketing

Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.
Marketing Bootcamp

Want to Use Instagram to Promote Your Brand? Be Sure to Post Incredible Content.

One of the most important aspects about business marketing on Instagram is the quality of the content that is shared.
Hiral Rana
How to Take a Headshot That Reflects Your True Personal Brand
Marketing Bootcamp

How to Take a Headshot That Reflects Your True Personal Brand

Entrepreneurs are their own brand and it makes sense to have your appearance reflect that.
Melissa Dawn
You Need Major Exposure But You Don't Need Major Media to Get It
Marketing Bootcamp

You Need Major Exposure But You Don't Need Major Media to Get It

Using social media platforms you can post content to multiple sites and get fast exposure.
Josh Steimle
6 Tools to Develop an Outstanding Social Media Marketing Strategy
Marketing Bootcamp

6 Tools to Develop an Outstanding Social Media Marketing Strategy

Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
Kelly Bolton
From a Simple Networking Dinner to a World-Class Conference, Event Planning Takes Time
Marketing Bootcamp

From a Simple Networking Dinner to a World-Class Conference, Event Planning Takes Time

Here's a comprehensive timeline to planning out your events, big and small.
Michael Donnelly
Maximizing Live Experiences to Build Brands
Marketing Bootcamp

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Gabrey Means & Cassie Hughes
5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns
Marketing Bootcamp

5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Even incremental changes in your PPC campaigns can yield big benefits and improvements in conversion rates.
Eric Siu
Check Out Ikea's Dreamy, Emotional and Beautiful Ad
Marketing Bootcamp

Check Out Ikea's Dreamy, Emotional and Beautiful Ad

The furniture store infamous for putting a strain on couples presents a heartfelt look at life.
Lindsay Friedman
7 Ways to Improve Your Content Marketing Strategy
Marketing Bootcamp

7 Ways to Improve Your Content Marketing Strategy

Clarifying your goals and tweaking your procedures can yield amazing results.
John Rampton
The Right and Wrong Way to Write Useful Thought Leadership Content
Marketing Bootcamp

The Right and Wrong Way to Write Useful Thought Leadership Content

People don't want to read about how great you are, they want to read about how they can become great.
Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.
Marketing Bootcamp

Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.

The commercial makes commuting look like Dante's 10th circle of Hell, replete with a wandering giraffe and zebra.
Catherine Clifford
Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Marketing Bootcamp

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
Entrepreneur Network
7 New Tools That Will Streamline Your Marketing Campaigns
Marketing Bootcamp

7 New Tools That Will Streamline Your Marketing Campaigns

Ever hear of Quuu.co or Narrow.io? It's time you did.
Sujan Patel
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.