Marketing

5 Steps for Making Your Brand Identity More Consistent
Branding

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
4 Ways to Build a Profitable Website From Your Own Experience
Building a Website

4 Ways to Build a Profitable Website From Your Own Experience

It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
Larry Alton
The Truth About Winning Is That it Requires a Team
Leadership

The Truth About Winning Is That it Requires a Team

A firm's success or failure is a clear reflection of the leadership capacity.
Donald Thompson
AdBlock to Sell and Whitelist 'Acceptable' Ads
Advertising

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.
3 Proven Ways to Grow Your Business Without a Lot of Money
Ask the Expert

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
News and Trends

5 Trends That Will Inspire and Engage Both Millennials and Gen Z

You'll need technology for sure, but don't toss out traditional values just yet.
Deep Patel
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Marketing

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.
Matt Orlic
How Companies Can Become Data Driven
Data Driven Marketing

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
22 Statistics That Prove the Value of Personal Branding
Personal Branding

22 Statistics That Prove the Value of Personal Branding

Personal branding is becoming less of a competitive edge and more of a requirement. Here's the proof.
Ryan Erskine
The Gap Test: How to Determine If You Should Simplify Your Business
Growth Strategies

The Gap Test: How to Determine If You Should Simplify Your Business

Go for the gap -- and do the opposite from the market leader before anyone else does.
Richard Koch
25 Fastest Growing Freelance Skills
Skills

25 Fastest Growing Freelance Skills

If you're a freelancer, here are some of the highly demanded skills that could land you some big projects.
Due
Highly Effective Strategies to Build Your Business Brand
Marketing

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller
3 Steps to Creating a Video Marketing Campaign
Video Marketing

3 Steps to Creating a Video Marketing Campaign

You heard videos are the hot, new thing online, but you don't know how to integrate them effectively. This post tells you how.
Chuck Cohn
From Clicks to Customers: 5 Ways to Improve Website Sales
Ready to Launch

From Clicks to Customers: 5 Ways to Improve Website Sales

Learn how to use your website as an important revenue-driving tool for your business.
Comcast Business
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.