Marketing

Facebook Advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Take It From The Pros

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Vine

Now You Can Send Private Vine Videos to Friends, Others

A new feature allows you to direct-message your six-second videos to others, including those who aren't on Vine.
Sales

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Take It From The Pros

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Take It From The Pros

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Closing Sales

How You Can Sell Like a Pro and Close More Deals

Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
Elevator Pitch

4 Tips for Crafting the Perfect Elevator Pitch

The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
Take It From The Pros

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Tools

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
Marketing

The Quickest Way to Deliver Your Message? Make It Visual.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
Competitive Advantages

In Sales, This Is the Best Way to Stand Out Among the Competition

Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
Twitter

How Twitter Is Making it Easier to Travel Back in Time

The social network now allows users to search tweets by date range.
Customer Feedback

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
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