Marketing

Get Started Building Your Brand on Twitter
Marketing

Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
Scott Levy
The Stupid Way Rap Genius Got Burned by Google
Marketing

The Stupid Way Rap Genius Got Burned by Google

Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.
Jason Fell
Entrepreneur's 10 Hottest Stories About Social Media in 2013
Marketing

Entrepreneur's 10 Hottest Stories About Social Media in 2013

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.
Laura Entis
The One Reason Vine Isn't as Great as it Could Be
Marketing

The One Reason Vine Isn't as Great as it Could Be

The video-sharing application has the potential for greatness, but there's one thing holding it back.
Eli Langer
4 Ways Retailers Can Ride the Post-Holiday Wave to More Sales
Marketing

4 Ways Retailers Can Ride the Post-Holiday Wave to More Sales

While the competition is taking a breath, use this time to create new customers and additional sales.
Grant Cardone
Our Digital Experts Share Their New Year's Resolutions
Marketing

Our Digital Experts Share Their New Year's Resolutions

Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.
Linda Lacina
Growth Strategies

7 Ways to Get Excited for 2014

Our Team Digital experts share ways to get inspired for your goals in the year ahead.
Linda Lacina
Dynamic Duos: The Power of Affiliate Marketing
Marketing

Dynamic Duos: The Power of Affiliate Marketing

These sidekicks can help your business reach more people online. Here are tips to find the best one.
Dush Ramachandran
Why Stellar Customer Service Is Key to Building Your Online Brand
Social Media

Why Stellar Customer Service Is Key to Building Your Online Brand

If you and your employees truly believe the customer is always right, you can build one heck of a successful brand using social media.
Scott Levy
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)
Marketing

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Keep these important details in mind when formulating your social-media strategy for the New Year.
Brian Honigman
The Top Visual Design Trends for 2014 (Infographic)
Marketing

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.
Kevin Allen
Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight
Marketing

Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight

Why Facebook won't be the only winner in the social-mobile world.
It's Time to Embrace Your Brand
Marketing

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
Les Kollegian and Charles Van Vechten
How to Become a YouTube Partner
Marketing

How to Become a YouTube Partner

It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
Jason R. Rich
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.