Marketing

17 Must-Have Features on Your LinkedIn Profile (Infographic)
Take It From The Pros

17 Must-Have Features on Your LinkedIn Profile (Infographic)

What you need to include on your LinkedIn profile to make it as effective as you want it to be.
Kristin Piombino
How 'Raising the Roof' Heightened This Restaurant's Brand
Take It From The Pros

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
One Woman's Nasty Emails Go Public, So She Apologizes
Reputation Management

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Matt Wilson
Going Beyond Facebook Paid Posts to Reach Customers
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent manner.
Jim Yu
The Magical Number That Will Amplify Your Next Presentation
Public Speaking

The Magical Number That Will Amplify Your Next Presentation

Many of the most persuasive TED Talks are packed with trios. You should follow the speakers' lead.
Carmine Gallo
How to Protect Your Website From Negative SEO
SEO

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
Felix Tarcomnicu
How to Find the Right Mailing List
Marketing

How to Find the Right Mailing List

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
Craig Simpson
The Ban on Talking in the Elevator at Goldman Sachs Can Finally Go Away
Inspiring Your Team

The Ban on Talking in the Elevator at Goldman Sachs Can Finally Go Away

John Lefevre, the man unmasked as the author of the @GSElevator Twitter account that purported to dish out snippets of uncensored conversation at Goldman Sachs, was found to have never worked at the bank.
Laura Entis
3 Strategies to Keep Your Website Relevant to Google
SEO

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
Anca Bradley
The 'Got Milk' Slogan Is No More
Advertising

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Geoff Weiss
3 Ways to Get Graphics for Your Website
Take It From The Pros

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Jon Rognerud
6 Ideas for Epic Business Blog Posts
Take It From The Pros

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Eric Siu
7 Signs Your Sales Training Needs a Revamp
Sales

7 Signs Your Sales Training Needs a Revamp

Need better results from your sales team? Now may be the time to create, rebuild or tweak your sales training program.
Eddy Ricci
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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