Marketing

The 'Got Milk' Slogan Is No More
Advertising

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Geoff Weiss
3 Ways to Get Graphics for Your Website
Take It From The Pros

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Jon Rognerud
6 Ideas for Epic Business Blog Posts
Take It From The Pros

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Eric Siu
7 Signs Your Sales Training Needs a Revamp
Sales

7 Signs Your Sales Training Needs a Revamp

Need better results from your sales team? Now may be the time to create, rebuild or tweak your sales training program.
Eddy Ricci
Before You Launch a Crowdfunding Campaign, Do These 6 Things
Crowdfunding

Before You Launch a Crowdfunding Campaign, Do These 6 Things

Entrepreneurs don't realize the sweat and tears that go into a successful Kickstarter campaign, with the majority of the work being done before the launch.
Nathan Resnick
WhatsApp's Epic Fail Was a Rival App's Exponential Gain
WhatsApp

WhatsApp's Epic Fail Was a Rival App's Exponential Gain

Outage of Facebook's pretty penny acquisition sent a swarm of 4.95 million users to messaging app Telegram.
Kim Lachance Shandrow
New Gmail Feature Makes it a Cinch to Unsubscribe
Marketing

New Gmail Feature Makes it a Cinch to Unsubscribe

In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.
Geoff Weiss
Boost Sales With These 7 Social Media Steps
Take It From The Pros

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
Grant Cardone
Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems
Eric Schmidt

Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems

Schmidt says he's putting his money where his mouth is as he promotes his book, The New Digital Age.
Laura Entis
What Would Jane Austen Do? A Guide to Social Media Etiquette
Social Media

What Would Jane Austen Do? A Guide to Social Media Etiquette

The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
Is Amazon Making Peace With Its Retail Frenemies?
Amazon

Is Amazon Making Peace With Its Retail Frenemies?

Retailers that have historically eschewed the online ecommerce behemoth may be coming round the mountain yet.
Catherine Clifford
7 Tips for Becoming an Expert Barterer
Marketing

7 Tips for Becoming an Expert Barterer

The exchange of goods and services rather than money is alive and thriving in today's startup economy. Here's how to get in on the action.
5 Ways Data Can Help You Stay Ahead of the Game
Growth Strategies

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.
Jon Salm
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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