Marketing

Communication Strategies

How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out Online

As entrepreneurs and marketers, it's our job to stand out in that absurdly large crowd of content. One way to do this is to have a distinctly human voice.
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Branding

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.
Retail

Fashioning a Memorable Retail Experience That People Will Share

Building a brand that promotes a true sense of community requires an investment in the customer experience beyond optimizing a handful of social media accounts.
Content Marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Cybersecurity

'The Snappening' Really Happened: 100,000 Snapchat Photos and Videos Leak Online

Because the 'The Fappening' wasn't horrifying enough, enter 'The Snappening,' reason number 1,729 not to snap selfies in the buff.
Ready for Anything

Sales Prospecting Isn't an Event. It's a Campaign.

Instead of following the common haphazard approach to landing customers, think of every outreach effort as part of a larger initiative.
Ready for Anything

A Slew of New Technologies Is Making a Science of the Art of Sales

The better you know your prospect before pitching, the likelier you are to connect.
Web Content

3 Sources for Great Content When You're Short of Ideas

Inspiration is wonderful but research is more reliable.
E-Books

How to Create eBooks That Will Help Boost Your Marketing Strategy

A diverse content marketing strategy is a must for any modern day marketer. Here is how to make your next eBook is as powerful as possible.
Branding

'Brand Equity' Is an Intangible That's Worth Real Money

The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Customer Relationship

3 Steps to Happier Customers

Adopt best practices to weather the storms of an Internet business. Engage in the fine art of keeping your online visitors satisfied.
Marketing

22 Quotes to Inspire Your Marketing Efforts

Getting the word out to the right customers is one of the toughest parts of running a business. Let these experts' words fuel you.
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