Marketing

Chobani's Secret to Making Customers Feel Like Family
Marketing

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Melanie Spring
McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.
Finance

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
Catherine Clifford
How 3 Companies Use Storytelling as Advertising
Marketing

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
Lambeth Hochwald
Have a Burning Business Question? Ask the Expert.
Marketing

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
Andrea Huspeni
5 Tips to Master Pinterest for Business
Marketing

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
Gabrielle Karol
The Single Most Important Website Metric
Coaches Corner

The Single Most Important Website Metric

What's the most important website metric for my business?
Mikal E. Belicove
Justin Bieber Gets a Case of Startup Fever
Marketing

Justin Bieber Gets a Case of Startup Fever

The 19-year-old pop star reportedly led a $1.1 million seed round for a new social network called Shots of Me.
Lyneka Little
Why Too Many Startups Run Out of Money Too Fast
Marketing

Why Too Many Startups Run Out of Money Too Fast

Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
George Deeb
The Secret to Making Customers Passionate About Your Brand
Growth Strategies

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
Richard Pasewark
TOMS Creates E-Commerce Hub for Socially Conscious Shoppers
Marketing

TOMS Creates E-Commerce Hub for Socially Conscious Shoppers

Called "Marketplace," the new e-commerce platform on TOMS.com features products from 30 entrepreneurs, all with mission-driven retail models.
Catherine Clifford
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Marketing

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
5 Stores That Have Already Started the Holiday Season
Marketing

5 Stores That Have Already Started the Holiday Season

Wal-Mart, Starbucks and more are getting a head start on the holiday season, with deals and promotions starting in early November.
Kate Taylor
How Your Alma Mater Can Jumpstart Your PR
Growth Strategies

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Kai Sato
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.