Marketing

Want a Brand That Lives? Put Some Heart Into It
Marketing

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Melanie Spring
9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)
Growth Strategies

9 in 10 Customers Will Switch to the Competition If You Don't Treat Them Well (Infographic)

Here's a look at customer satisfaction rates across industries and why those rates matter.
Catherine Clifford
Growth Strategies

Is This the Worst Twitter Pitch for Obamacare Ever?

The White House has enlisted hot chocolate and footie pajamas in its battle to enroll folks in Obamacare. Umm...
Ray Hennessey
The Fabulously Entrepreneurial Life of Ronnie Biggs
Marketing

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
Ray Hennessey
This Holiday's Wow-Factor Shop Windows
Marketing

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Linda Lacina
Facebook Video Ads Coming to a Screen Near You
Marketing

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Arjun Kharpal
Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas
Marketing

Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas

Procrastinators, rejoice: Toys 'R' Us is keeping stores open all-day and all-night for last-minute shoppers the four days leading up to Christmas.
Kate Taylor
Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013
Marketing

Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013

A look at what people worldwide were searching for most online this year.
Jason Fell
Make Your Voice and Look an Active Part of Your Brand
Marketing

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Jim Joseph
Content Strategy: 4 Questions You Need to Ask
Marketing

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Adam Toren
15 Psychological Triggers to Convert Leads Into Customers
Marketing

15 Psychological Triggers to Convert Leads Into Customers

Here's how you can get more customers who can't wait to buy your products and services.
How to Make the Most of Your Brand's Social Media Content
Social Media

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
Scott Levy
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Benjamin Kabin
Boost App Sales by Making the Most of the Holidays
Technology

Boost App Sales by Making the Most of the Holidays

Steps developers can take to take advantage of high rates of new device activations.
Rahul Varshneya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.