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Marketing

Twitter

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Take It From The Pros

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Publicity

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Viral Marketing

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Pinterest

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Twitter

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Linkedin

What Types of Photos Should You Share on LinkedIn?

Looking to bolster your LinkedIn profile? You can now add photos from your phone.
Blog

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Social Media

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Instagram

Instagram Improves 'Explore' Tab: What It Means for You

Get ready to see more photos that are relevant to your interests.
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?