Marketing

How to Set Your Brand Up For Success
Make More Happen

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
Melanie Spring
5 Tips for Maximizing LinkedIn for Your Business
Marketing

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Gabrielle Karol
Marketing

How to Improve the Success of a Membership Program

The key is to track and improve these important key performance indicators.
Dave Lavinsky
5 Steps to Supercharging Engagement on Twitter
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
John Rampton
How Homeboy Industries Landed a Distribution Deal With Supermarkets
Make More Happen

How Homeboy Industries Landed a Distribution Deal With Supermarkets

The non-profit which employs former gang members is now selling a selection of food products at Ralphs and Food 4 Less chains.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Eric Siu
Olive Garden Debuts First Ever Burger: The Italiano
Franchises

Olive Garden Debuts First Ever Burger: The Italiano

Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
JeeYeon Park
Creating a Banner Ad Worth Clicking on
Marketing

Creating a Banner Ad Worth Clicking on

Dispop sources click-worthy banner-ad proposals from a network of designers.
Jason Ankeny
Are You 'Layering' SEO? You Should Be.
Technology

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Brad Miller
How Smart Branding Led to Quick Success for Cory Vines
Make More Happen

How Smart Branding Led to Quick Success for Cory Vines

Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
Rebekah Epstein
Cyber Monday Grows As More Shoppers Turn to Mobile
Marketing

Cyber Monday Grows As More Shoppers Turn to Mobile

Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.
Brian Patrick Eha
Keeping an Eye Out for Social and Mobile Innovations
Marketing

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
Stuart Wade
Fake Twitter Followers: How Many Do You Have?
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Laura Entis
How to Choose the Best Social Media Platform for Your Business
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Scott Levy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.