Marketing

WhatsApp

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Social Media Marketing

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
Writing

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.
Public Relations

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Content Marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Etiquette

Social Media Karma and the Golden Rule

The golden rule, 'treat others as one would like others to treat oneself' should always apply in the world of social media.
Privacy Concerns

Facebook Reportedly Developing App for Anonymous Social Interaction

The move marks an about-face from the company's founding mission, which sought to establish a digital network of actual identities.
brand positioning

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Social Media Marketing

Brands to Spend Big on Social Media This Holiday Season (Infographic)

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
Branding

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Customer Service

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.
Publicity

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.