Marketing

Is Facebook Really a Failure to Marketers?
Marketing

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Andrea Huspeni
Google+ Gets Big, New Upgrades for Hangouts and Photos
Marketing

Google+ Gets Big, New Upgrades for Hangouts and Photos

Google rolls out a handful of new features to make using its social network easier.
Jason Fell
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Ann Handley
Marketing

President Obama's Twitter Links Hacked

President Obama's Twitter links were compromised on Monday in an apparent attack by the Syrian Electronic Army.
Lyneka Little
What Not to Do When Taking Clients Out to Lunch
Marketing

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
Jacqueline Whitmore
7 Tips to Make Your Email Marketing More Mobile-Friendly
Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
DJ Waldow
The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Matt Wilson
Bike Company Takes Customization to a New Level
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
John Patrick Pullen
Father and Son Team Create Candy Without the Extra Junk
Marketing

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
Jennifer Wang
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)
Marketing

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Kate Taylor
Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory
Growth Strategies

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
Grant Davis
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
Zach Bulygo
Heads Up Music Lovers: YouTube to Create Streaming Music Service
Marketing

Heads Up Music Lovers: YouTube to Create Streaming Music Service

With free on-demand mobile streaming and its own offline mode, YouTube could put Spotify on the defensive.
Benjamin Kabin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.