Marketing

Why You Need to Become a Better Storyteller
Marketing

Why You Need to Become a Better Storyteller

Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.
Jacqueline Whitmore
5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
Disney

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on how Disney is still going strong.
Adam Toren
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Take It From The Pros

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Richard Stokes
Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs
Marketing

Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Catherine Clifford
Twitter Data Shows That December Makes Us Sad and Summer Makes Us Late for Work
Twitter

Twitter Data Shows That December Makes Us Sad and Summer Makes Us Late for Work

The social media company tracked tweets from 2013 to find out when we're most likely to tweet about being happy, sad, hungover and late to work.
Laura Entis
Content Marketing Isn't Just for the Big Brands
Take It From The Pros

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
Jim Joseph
Tracking Your Direct Mail Campaigns
Business Moving Forward

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
Craig Simpson
Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics
Social Media

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.
Geoff Weiss
The 7 Secrets to Shareable Content
Take It From The Pros

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Ankit Oberoi
6 Tips for Wooing Customers With an Enchanting Business Blog
Blogging

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
The Truth About the Cronut Creator's Cookie Shots at SXSW
SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Linda Lacina
This Wildly Popular Facebook Page Is Becoming a TV Series
Social Media

This Wildly Popular Facebook Page Is Becoming a TV Series

Forget pilot season. The Science Channel is developing a new TV series inspired by the 'I F--ing Love Science' Facebook page.
Geoff Weiss
Beyond Free Drinks: Clever Marketing Lessons From SXSW
SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people's problems.
Linda Lacina
Think You Can Skimp on a Logo? Think Again.
Take It From The Pros

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Rachel Avallone
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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