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Marketing

Publicity

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the atten...
Content Strategy

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Reward Programs

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Facebook

Report: Facebook Is About to Enter the E-Money Game

The social giant is gearing up to give PayPal a run for their money.
Books

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with...
Team Work

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
Sales Leads

Turn Your Website Into a Lead-Generating Machine

Whether you embed calls to action or simply better communication devices, make it easy for visitors to contact your business.
Take It From The Pros

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Take It From The Pros

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
Marketing

A Simple Tool That Could Sell Your Idea for You

There's no need to meet people in person for the hard sell. Let this tool do the work for you.
Video Tips

How to Choose the Right Video Platform for Your Business (Infographic)

Find out which video social platform is best for your business.
Take It From The Pros

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Ecommerce

How This Startup Is Disrupting Social E-Commerce

For years, product reviews and ratings were the only features to socialize the online shopping experience. So Tom Kwon created Blucarat to take interactive online shopping to a whole new level.
Facebook

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.
YouTube

Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

MCNs have been called the movie studios of the future, but even Hollywood wants a slice of the YouTube pie.