Marketing

Investors Unnerved: Is Twitter Too Difficult to Use?
Marketing

Investors Unnerved: Is Twitter Too Difficult to Use?

The social media company's stock plunges 20 percent on report of slow user growth.
Jason Fell
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Take It From The Pros

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Melanie Spring
Business Dining: The Do's and Don'ts of Splitting the Check
Marketing

Business Dining: The Do's and Don'ts of Splitting the Check

When dining with clients or customers, it can be fairly simple to avoid the all-too-familiar discomfort and confusion of just who should pay the bill.
Jacqueline Whitmore
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Laura Entis
Have a Burning Business Question? Ask the Expert: Jim Yu.
Marketing

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Andrea Huspeni
Retweeting Content to Build Your Brand on Twitter
Take It From The Pros

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
Scott Levy
Your SEO Checklist: 4 Steps to Optimizing Your Website
Marketing

Your SEO Checklist: 4 Steps to Optimizing Your Website

If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
Jon Rognerud
On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse
Marketing

On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse

In an exclusive interview with the 'Today' show, Zuckerberg says Facebook remains focused on its next big move.
Jason Fell
How to Make Networking Suck Less
Marketing

How to Make Networking Suck Less

Meeting new people doesn't have to be dry and forced if you don't want it to be.
Mike Fishbein
You'll Never Guess Hulk Hogan's Latest Business Venture
Take It From The Pros

You'll Never Guess Hulk Hogan's Latest Business Venture

Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
Geoff Weiss
6 Attention-Grabbing Direct Mail Designs
Direct Mail

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Craig Simpson
Facebook Is More Addictive and Widely Used Than Ever
Marketing

Facebook Is More Addictive and Widely Used Than Ever

There has been a lot of talk about Facebook losing its grip, but a new report released on the eve of its 10th anniversary shows Facebook is increasingly dominant.
Brian Patrick Eha
Keep Up on Social Media With These 5 Tools for Savvy Businesses
Marketing

Keep Up on Social Media With These 5 Tools for Savvy Businesses

These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
Brian Honigman
Poll: What Was Your Favorite Super Bowl Commercial?
Marketing

Poll: What Was Your Favorite Super Bowl Commercial?

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Kate Taylor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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