Marketing

Marketing

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
Jim Joseph
5 Ways to Make Your Coupons Stand Out From the Pack
Marketing

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
Matt Winn
How to Design Your Way into Customers' Hearts
Growth Strategies

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Melanie Spring
Facebook Is Making Life Easier for Social Media Managers
Marketing

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
Brian Patrick Eha
How to Make Your Mobile App Stand Out in the Ever-Expanding App Market
Technology

How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

You came up with a great idea and created a killer app. Now, here's how you can make market it so it gets seen and downloaded by more people.
Brian Honigman
Marketing

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Mark J. Kohler
An Online Marketplace Brings Made-to-Order Goods to the Internet
Marketing

An Online Marketplace Brings Made-to-Order Goods to the Internet

On CustomMade.com, buyers post a photo or a description of what they want and craftspeople bid on the project.
Matt Villano
Branding Firm Wows With Fresh Package Designs
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
Groupon Moves Deeper in the Discount Space With 'Freebies'
Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Catherine Clifford
How to Separate the PR Pros from the Posers
Inspiring Your Team

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Ivan Ristic
When Is It Appropriate to Ask for a Favor?
Marketing

When Is It Appropriate to Ask for a Favor?

Building deep referral relationships is almost completely dependent upon the social capital you have built with someone.
Ivan Misner
5 Ways to Keep Customers Knocking on Your Door For More
Growth Strategies

5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Rebekah Epstein
9 Ways to Beat the Competition By Selling Less
Growth Strategies

9 Ways to Beat the Competition By Selling Less

Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
Marc Wayshak
Twitter Pulls Plug On Allowing Users to Direct Message Anyone
Marketing

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
Andrea Huspeni
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.