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Marketing

Web Content

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Space Travel

Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'

The pioneering astronaut thinks that going to the moon again isn't a good use of our resources. Instead, he's got his eye on Mars.
Social Media

How to Handle Social-Media Criticism

Sitting at a computer screen, people often get 'keyboard courage,' freely criticizing others without considering ramifications. When this happens to you, here is how to handle it.
Customer Service

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
Sales Calls

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client's point of view. Here's how.
Content Marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Music

Taylor Swift Has High Hopes for the Future of Taylor Swift-Like Music

In an op-ed for The Wall Street Journal, the singer-songwriter proclaims: 'The music industry isn't dying…it's just coming alive.'
Social Media Marketing

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
Marketing

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
National Small Business Week

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Creativity

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
Customer Service

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
SEO Tips

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
Content Marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyrig...