Marketing

10 Ways to Promote Yourself to Entrepreneurial Success
Marketing

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.
Martin Zwilling
Twitter Will Become Remote Control for Comcast Pay-TV Users
Marketing

Twitter Will Become Remote Control for Comcast Pay-TV Users

A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.
Brian Patrick Eha
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Ann Handley
5 Ways to Become a Social Media Rock Star
Marketing

5 Ways to Become a Social Media Rock Star

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Ian Lurie
25 Creative Ways to Promote Your App For Free
Technology

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
Rahul Varshneya
The 80/20 Rule of Sales: How to Find Your Best Customers
Marketing

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
Perry Marshall
5 Branding Tips to Supercharge Your Sales
Branding

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Lewis Howes
Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown
Marketing

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
Kate Taylor
How Online Retailers Can Make More Money by Next Week
Marketing

How Online Retailers Can Make More Money by Next Week

Incorporate these tips to your existing site to improve your cash flow quickly.
Lindsay LaVine
How to Get More Comments on Your Blog
Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
Ryan Lee
Reach Millennials Through Brand Advocates
Marketing

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
Dave Knox
How to Find Influencers Who Want to Share and Link to Your Content
Marketing

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It
Marketing

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Karen Tiber Leland
How to Position Your Personal Brand In Two Minutes Or Less
Marketing

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.