Marketing

In Defense of the Selfie
Marketing

In Defense of the Selfie

The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
Ray Hennessey
3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them
Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Kim Lachance Shandrow
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
Ann Handley
In Weak Shopping Environment, Cyber Monday Is Where It's At
Marketing

In Weak Shopping Environment, Cyber Monday Is Where It's At

Overall spending from Thanksgiving through Cyber Monday is expected to be relatively flat, but online shopping is expected to buck the trend.
Catherine Clifford
Digital or Traditional Marketing? Depends on Your Business
Marketing

Digital or Traditional Marketing? Depends on Your Business

Base your marketing strategies on what you're selling.
Katherine Duncan
10 Questions to Ask When Measuring Your Social Media ROI
Marketing

10 Questions to Ask When Measuring Your Social Media ROI

Expert advice on how to gauge the success of your social media marketing efforts.
Kim Lachance Shandrow
Are Celebrity Investors Worth the Hype?
Marketing

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Kristin Luna
Promoting Your Business Through Personal Posts
Marketing

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
Lambeth Hochwald
The Psychology of Discounts and Deals (Motiongraphic)
Marketing

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Catherine Clifford
The Secret to Selling Your Brand With One Sentence
Marketing

The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Stephen Key
What Google 'Hummingbird' Means for Your SEO Strategy
Marketing

What Google 'Hummingbird' Means for Your SEO Strategy

Google's latest algorithm update changes the way the site interprets the way we search.
Asher Elran
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter
Marketing

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Brian Patrick Eha
5 Simple Ways to Get Your Customers to Listen to You
Growth Strategies

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.
Lindsay LaVine
5 Tips for Hiring a Social Media Marketer
Inspiring Your Team

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
Mana Ionescu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.