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Marketing

Social Media

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Marketing

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Free Resources

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
Ready for Anything

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Crowdfunding

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
Cause marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
Infographics

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what's said about you and your company online.
Advertising

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Ready for Anything

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.